StarStruck by Sunny Leone: The diva's entrepreneurial foray

StarStruck is all about great quality make-up for every woman. I want all women to feel others are drooling over them. This is not an overnight plan.  I have been working on this idea for the last year and a half.

The range can suit any women on any skin tone. All the colours chosen are some of my favourite. The price range is between Rs 499 single pieces to lip kits up to Rs 1900.

Yes, they are both owned by me and my partner Daniel Weber.

The USP is that no animals are hurt during the manufacturing of StarStruck's products and that many skin tones across the world can wear these shades. What will set it apart is that I am one of the very few Bollywood celebrities to create something like this on my own and own it completely. No one has tampered with my vision at all and I did not compromise on the quality of my product. I wear make-up almost every single day and I wanted to create something that lasts and is wearable all day long and still look good at the end of the day.

We will be launching it exclusively in online mode on March 15. We are yet to take a call on launching it in stores. I believe the online world is where my brand will thrive the best but let's see once we hit the stores.

My sale model will be based around everything online. That is where the bulk of my market is and that's where I will start. All online portals will be used to sell StarStruck. We definitely have pop ups planned.

This brand is me in every way. I love make up and I want to share my knowledge and creativity with the world. It's what I'm starting with, lipsticks, glosses and pencils, etc.

Yes we do and I plan to reach as many people around the world as possible. God Willing!