Reliance Retail, Israel's Delta Galil announce JV to launch apparel innovation platform

The strategic partnership, marked by a 50/50 joint venture, aims to redefine the apparel landscape in the Indian market

Reliance Retail Ventures Limited (Reliance Retail) on September 10 announced a joint venture with Israel-headquartered Delta Galil Industries - global manufacturer and marketer of branded and private label intimate, activewear, loungewear and denim apparel for ladies, men and children.

The strategic partnership, marked by a 50/50 joint venture, aims to redefine the apparel landscape in the Indian market, the companies said in a press release.

The joint venture will enable Reliance Retail to tap into Delta Galil’s deep industry expertise and innovation capabilities in intimate apparel and activewear, key product categories that are poised to grow significantly in the Indian market, the release added.

Through the JV, the companies intend to establish an apparel innovation platform dedicated to meeting the unique demands of Indian consumers.

Further, Delta Galil will leverage this venture to expand its footprint in the rapidly growing Indian market, offering its portfolio of intimate apparel and activewear brands across retail, wholesale and digital channels. Additionally, Delta Galil will also support the joint venture, which will design and manufacture products for Reliance’s own well-established brands.

Welcoming Delta Galil as a key strategic partner into the Reliance Retail portfolio, V Subramaniam, Managing Director, RRVL, said, “Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers. Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments across our retail platforms.”

Delta Galil CEO Isaac Dabah echoed this sentiment, emphasising the strategic significance of the collaboration. “Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers,” said Dabah.

“This collaboration will allow us to combine our product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution reach, paving the way for accelerated growth of the intimate apparel and activewear categories throughout the country. We look forward to embarking on this journey with Reliance to an initial launch with Delta family lifestyle stores and the Athena brand for men’s and ladies’ intimates, over the next 18 months,” the CEO added.

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