Reliance Consumer Products relaunches 75-year-old SIL Foods

SIL Foods

Reliance Consumer Products on December 16 announced its expansion into the packaged foods market with the relaunch of 75-year-old legacy foods brand SIL as its flagship offering in the segment. This comes after the Reliance Industries-subsidiary acquired the brand in January this year.

This marks Reliance Consumer Products' comprehensive foray into the foods category, beginning with SIL’s new portfolio across noodles, jams, ketchups, sauces and spreads, the company said. "Revitalised with a fresh, contemporary identity, the new SIL brings back the flavours generations loved now developed to meet the taste, quality and value expectations of modern Indian families," it added.

As the flagship foods brand of Reliance Consumer Products, SIL anchors the company’s first major foray into the packaged foods category and sets the foundation for a robust, future-ready foods portfolio, it further said.

Reliance Consumer Products said that refreshed SIL range brings back the flavours generations grew up with, now crafted keeping in mind the taste of today’s consumers. As part of its noodles portfolio, the company will offer four variants — Masala, Atta with Veggies, Korean K-Fire and Chow-Chow. Prices will start from Rs 5.

SIL Ketchup, made from real tomatoes and free from artificial ingredients or synthetic colours, will be available in packs starting at Rs 1. SIL Mixed Fruit Jam, made using eight real fruits and 22% more fruit content, will be available in 100 grams, 200 grams and 500 grams packs starting from Rs 22.

"For over 75 years, SIL has brought flavour and delight to Indian households. The refreshed portfolio is backed by deep consumer research and developed with natural, quality ingredients to bring modern convenience with nostalgic taste," Reliance Consumer Products said.

Speaking about the development, Reliance Consumer Products Executive Director Ketan Mody said, "The relaunch of SIL represents a significant milestone in RCPL’s growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household. SIL embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world."