Popular K-Beauty makeup brand Hince arrives in India via Reliance Retail's Tira

Popular K-Beauty makeup brand Hince arrives in India via Reliance Retail’s Tira

• Reliance Retail launches Korean makeup brand Hince exclusively on Tira in India
• Hince products now available at Tira stores and online for Indian consumers
• Reliance Retail targets over 20 percent CAGR in revenue for next three years

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Reliance Retail on January 8 announced the exclusive India launch of South Korean makeup brand Hince through its omnichannel beauty platform Tira. The brand will be available at Tira's stores, as well as its online platform.

Hince is known for its modern, minimalist aesthetic and effortless formulations which celebrate individuality through makeup that enhances natural beauty rather than masking it, the company said. Hince is based on the philosophy of “mood-narrative makeup,” offering sensorial textures and refined shades designed for everyday self-expression.

Indian consumers can now explore Hince’s cult-favourite product range on Tira. The products include the Raw Glow Dewy Ball, which is a multi-use balm that delivers a fresh and luminous flush, and the Raw Glow Gel Tint, which is loved for its sheer, buildable colour and natural, dewy finish. “The thoughtfully curated assortment reflects Hince’s signature approach to skin-like makeup with a contemporary Korean edge,” the company said.

“With this launch, Tira continues to expand its exclusive international brand lineup, bringing globally coveted beauty labels closer to Indian consumers through a seamless omnichannel experience. From discovery to delivery, beauty enthusiasts can now experience Hince’s modern Korean makeup philosophy only on Tira,” Reliance Retail added.

Reliance Retail expects to deliver more than 20 percent compound annual growth rate (CAGR) in revenue over the next three years, Director Isha Ambani told shareholders at the company’s 48th annual general meeting on August 29.

Ambani said the growth target is based on the company’s proven scale and business model rather than broad aspirations. "Looking ahead, we are confident of delivering 20%+ CAGR in retail revenues over the next three years. This is not an aspirational slogan. It is a prediction grounded in the scale of our capabilities and the depth of opportunity before us which no other retailer in India possesses," she said.