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HomeNewsBusinessPaytm partners with SBI MF to launch Rs 250 SIP under 'JanNivesh' scheme: How to set up on your phone

Paytm partners with SBI MF to launch Rs 250 SIP under 'JanNivesh' scheme: How to set up on your phone

The scheme provides flexible SIP options, including daily, monthly, or weekly contributions, to suit the varied financial needs and preferences of customers.

February 17, 2025 / 18:10 IST
Paytm founder Vijay Shekhar Sharma (PTI)
     
     
    26 Aug, 2025 12:21
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    Paytm on February 17 announced that it has partnered with SBI Mutual Fund to launch JanNivesh Rs 250 SIP. The scheme was launched by SEBI Chairperson Madhabi Puri Buch earlier today.

    The scheme provides flexible SIP options, including daily, monthly, or weekly contributions, to suit the varied financial needs and preferences of customers. Its minimum investment amount of Rs 250 is expected to encourage more people to begin investing via SIPs.

    How to set up Rs 250 SIP on Paytm app?

    Paytm said its subsidiary Paytm Services Private Limited (PSPL) will be offering the scheme. The company also explained how users can set up their JanNivesh SIP on the Paytm app:

    • Tap on the JanNivesh SIP icon in the 'Do More with Paytm' section on the Paytm app.
    • Choose the preferred investment frequency - Daily, Weekly or Monthly.
    • Choose the investment amount, starting from Rs 250.
    • Click on 'Proceed' and enter your PAN details when prompted.
    • Complete your SEBI-mandated KYC steps by providing the required details.
    • Review your SIP details and proceed to set up UPI Autopay mandate.
    • Once the UPI Autopay mandate is successfully set up, your SIP will be registered.

    DP Singh, DMD and Joint CEO of SBI Mutual Fund, said, "We have launched the JanNivesh Rs 250 SIP, a key initiative that brings us closer to our goal of promoting financial inclusion. Through our partnership with Paytm and other Fintech players, we are offering millions of Indians an easy and flexible entry point to begin investing in their future. This is an important step in our shared vision for a Viksit Bharat, where every citizen has access to wealth building opportunities."

    Paytm Founder and CEO Vijay Shekhar Sharma said, "We are excited to participate in the Government of India’s Viksit Bharat vision with the launch of JanNivesh ₹250 SIP on Paytm, in partnership with SBI Mutual Fund. The mutual funds market currently has over 100 million investors, and we are thrilled to be part of the journey towards expanding this to 300-400 million mutual fund investors. This initiative, with its simple and low-investment amount SIP options, allows millions of Indians to start investing and contribute to the nation's economic growth. We extend our gratitude to SBI and SEBI for making this vision a reality."

    Notably, the SIP will also be available on other digital platforms, including Zerodha, Groww and SBI YONO app.

    Earlier during the launch ceremony of the scheme, SEBI Chairperson Madhabi Puri Buch said it was "one of my fondest dreams". She added that such low-ticket investments could play a crucial role in wealth creation for millions of Indian households, especially in ensuring a bright financial future for young girls.

    On January 22, SEBI had released a consultation paper to encourage distributors to promote the low-cost SIP, the SEBI consultation paper has suggested a Rs 500 incentive for educating first-time investors in mutual funds and supporting sustainable long-term investments.

    Debaroti Adhikary
    first published: Feb 17, 2025 05:27 pm

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