OnePlus denies shutdown rumours, says India operations continue as normal

OnePlus denies shutdown rumours, says India operations continue as normal

• OnePlus denies rumors of shutting down operations in India as false and unverified.
• India CEO Robin Liu confirms OnePlus is operating normally and business continues.
• Company urges stakeholders to rely on official sources for accurate information

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OnePlus has denied reports suggesting it is shutting down operations in India, calling the claims “false” and “unverified,” and reiterating that its business in the country continues as usual.

In a statement issued on January 21, the smartphone maker said rumours circulating on social media and other platforms about a potential exit or shutdown were baseless. Robin Liu, India CEO of OnePlus, also addressed the speculation in a post on X, saying the company was operating normally. “I wanted to address some misinformation that has been circulating about OnePlus India and its operations. We’re operating as usual and will continue to do so,” Liu said.

The company added that recent unverified reports claiming OnePlus is shutting down were false, and that its India operations remain unaffected. It also urged customers, partners and other stakeholders to rely on official communication channels for accurate information. “We urge all stakeholders to verify information from official sources before sharing unsubstantiated claims,” OnePlus said.

The clarification comes amid heightened scrutiny of smartphone brands’ strategies in India, one of the world’s largest and most competitive mobile phone markets. Over the past year, the sector has seen periodic speculation around consolidation, restructuring and shifts in brand focus as demand growth moderates and competition intensifies.

OnePlus was founded in 2013 as an independent smartphone brand but has long been closely linked to Oppo through shared investors and supply chains under the former BBK Electronics umbrella. That relationship became more explicit in 2021, when OnePlus integrated key aspects of its operations with Oppo, including R&D and manufacturing, while continuing to operate as a distinct brand. Since then, OnePlus has effectively functioned as part of Oppo’s broader ecosystem, particularly in China and India.

A similar consolidation trend is now playing out with Realme, which was incubated within Oppo before being spun off in 2018 and has been increasingly realigning its operations with its former parent, as smartphone makers seek scale, cost efficiencies and tighter portfolio control in a slowing and highly competitive market.