Titan shares hit record high as brokerages upbeat about firm's lab grown diamond foray

Titan shares hit record high on company's entry into lab grown diamond business. 

Titan Company shares on Monday touched a record high after brokerages turned positive on the firm’s entry into the lab-grown diamond segment. The stock rose 1 percent to hit an all-time high of Rs 4,031.70 apiece on the NSE during the day.

Titan shares, however, saw profit booking and settled lower at Rs 3,985 per share, down 0.18 percent.

The Tata group-backed jewellery maker on Friday announced its entry into the lab-grown diamond space under the brand name 'beYon', targeting the emerging affordable segment in the country.

The company said it will open an exclusive retail store in Mumbai on December 29, according to a regulatory filing.

"Titan will launch the brand name ‘beYon — from the House of Titan’ with an exclusive retail store in Mumbai on 29th December 2025 to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags," the filing said.

Brokerages said Titan’s strong retail and distribution network is expected to help it scale up the business faster.

ICICI Securities said the company is well placed for quicker scale-up, while Morgan Stanley said the management has become more receptive to the segment over the past year, a positive shift given its strong brand portfolio, including CaratLane, Zoya and Mia.

However, Citi said the lab-grown diamond retail segment is likely to remain highly competitive with uncertain profitability, making store expansion cautious and long-term growth unclear, reported Informist.

The brand 'beYon' will offer a curated range of Lab Grown Diamond (LGD) jewellery, making a start in this emerging category with plans to add a couple of more stores in Mumbai and Delhi in the immediate near future, Titan said.

Earlier this year, Titan announced a long-term strategic collaboration with De Beers Group, the world's leading diamond company, and its leading jewellery brand Tanishq.

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