MC EXCLUSIVE Davos 2026: Indian enterprises will be global role models for AI adoption, says ServiceNow vice-chairman

Nick Tzitzon, Vice-Chairman, ServiceNow in conversation with Chandra R Srikanth, Deputy Executive Editor, Moneycontrol at WEF 2026 in Davos.

• ServiceNow vice-chairman says Indian firms are global leaders in AI innovation
• ServiceNow plans to invest and hire more in India for growth.
• Indian enterprises seen as role models for AI adoption and platform strategy

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ServiceNow vice-chairman Nick Tzitzon said Indian enterprises are among the company’s most innovative customers globally, and could become the role models for how AI adoption plays out in the enterprise.

“India is our pride and joy,” Tzitzon told Moneycontrol at Davos on the sidelines of the World Economic Forum 2026, pointing to ServiceNow’s international development centre in Hyderabad, where teams are building some of the most innovative products.

His comments assume significance as it comes at a time when large language models (LLMs) are being increasingly commoditised, and the AI application layer is being touted as the next big leap.

The WEF is scheduled between January 19-23, and will bring together nearly 3,000 leaders from over 130 countries, including 400 top political leaders and 850 CEOs.

Meanwhile, calling it “the India century,” Tzitzon said he sees an explosion of energy and innovation across the country, including in Delhi, Hyderabad, Bangalore, and Mumbai.

“Everywhere you go in India, there is a palpable energy and a sense that if there is to be a new future for a lot of established industries, you’re going to see it first in India,” he added.

The comments come as enterprises globally move from AI experimentation to execution, with boardrooms looking for “meaningful RoI from solutions that we trust,” he further said.

For ServiceNow, India is central to both its internal capability building as well as its enterprise growth story, with Tzitzon saying the company’s customers in India are some of the most innovative customers. "We believe they will be the role models that the rest of the world follows."

He added that ServiceNow plans continued investment and continued hiring in India.

The Spaghetti Phenomenon

“Throwing spaghetti at a wall to see what sticks” is how the first wave of AI adoption played out across organisations, but boardrooms are now shifting to meaningful RoI from trustworthy solutions, Tzitzon said.

He added that enterprises are increasingly leaning towards a platform strategy, with customers saying they do not want a thousand different AI solutions running crazy in their organisations, as ServiceNow pitches itself as an “AI control tower” to drive workflows and business outcomes across enterprises.

Also, read: Andrew Ng backs open source as key pillar of India’s AI strategy