Tesla loses EV crown to BYD after second annual sales drop

A BYD Song Pro electric vehicle is displayed during the launch event of Chinese electric vehicle

• Tesla sales dropped 8.6% in 2025, falling behind BYD in global EV rankings.
• BYD delivered 2.26 million EVs in 2025, surpassing Tesla's 1.64 million
• Tesla focuses on AI and robotaxi services as EV demand outlook weakens in the US

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Tesla Inc. vehicle sales fell for the second consecutive year, dropping the Elon Musk-led company well behind China’s BYD Co. in the global ranks of electric-car makers.

Fourth-quarter deliveries declined 16% to 418,227 vehicles, Tesla said in a statement Friday, trailing analyst estimates compiled by Bloomberg and an even more pessimistic average the company shared earlier this week. For the full year, sales dropped 8.6%.

BYD, by contrast, increased battery-electric vehicle sales both for the quarter and the full year, delivering almost 2.26 million EVs in 2025 to Tesla’s 1.64 million.

Investors have paid little mind to Tesla’s declining position in the global EV pecking order and have instead bought into Musk’s emphasis on artificial intelligence and autonomous vehicles. The chief executive officer has draw attention away from the state of Tesla’s core business by touting progress in his longstanding effort to start a robotaxi service.

Standing up those operations will be crucial in 2026 given the outlook for EV demand in the US, Tesla’s largest market. President Donald Trump’s administration has ceased federal incentives supporting plug-in vehicle purchases and hollowed out fuel economy and emissions regulations that have generated billions of dollars in revenue for the company.

Wall Street had been bracing for Tesla to report a rough quarter following the end of a key consumer tax credit for EV purchases in the US, William Blair analyst Jed Dorsheimer said in a note. The actual results may have little impact on the stock, which “is valued almost entirely on the transformation to real-world AI.”

Tesla shares rose 0.9% at 9:57 a.m. Friday in New York, paring earlier gains. The stock advanced 11% last year, even after closing 2025 with six consecutive trading-day declines.

Pulled Away

BYD pulled away from Tesla last year after coming up just short of its US counterpart in 2024. While the Chinese manufacturer delivered more fully electric cars in the fourth quarter of that year, Tesla maintained a slim lead on an annual basis. BYD also sold more than 2 million plug-in hybrids each of the last two years.

Wall Street has grown increasingly skeptical about Tesla’s 2026 sales prospects. This time two years ago, analysts were predicting Tesla would deliver more than 3 million vehicles. The average estimate has plunged to around 1.8 million.

Tesla said it deployed 14.2 gigawatt hours of energy products of energy storage products last quarter, a new record, and up from the 11 gigawatt hours it deployed in the same period a year prior. In total, Tesla deployed 46.7 gigawatt hours in 2025, up from 31.4 the year prior.

Tesla’s CEO ended the year by building anticipation for Cybercab, a two-seat compact car with butterfly doors. While the prototype he first unveiled in late 2024 lacked a steering wheel or pedals, Tesla’s board chair Robyn Denholm told Bloomberg News in October that the company will sell the car with those components if required by regulators.

Musk has also touted the robotaxi business. But while the company began driverless testing toward the end of the year, consumers thus far are only able to summon rides from small numbers of cars in Austin and the San Francisco Bay area with safety supervisors in the front seats.