Maruti Suzuki bets big on new Swift to accelerate sales
India's largest passenger car maker Maruti Suzuki has finally launched the much awaited new model of its Swift hatchback, which it hopes will help revive overall sales.
August 17, 2011 / 16:19 IST
Moneycontrol Bureau
India's largest passenger car maker Maruti Suzuki has finally launched the much awaited new model of its Swift hatchback, which it hopes will help revive overall sales.Indian auto makers have seen a sharp slowdown in sales in recent months due to expensive loans and higher fuel prices. Maruti Suzuki too faced the burnt in July ,as its sales fell 25% from 75,300 units in a year-ago period. Its sales were also hurt as it discontinued production of the earlier version of Swift.Maruti Suzuk's Swift, first launched in 2005, has been one of the highest selling models for the company with over 6 lakh units sold in six years. The new model too has already received around 50,000 bookings. The new Swift is built on a new platform and is longer and wider than the old model. Maruti Suzuki says the new model has over 140 new features, many for the first time ever in an entry level variant, and that will redefine the premium compact car segment."We have launched the new Swift at a time when there was a significant demand for the outgoing model
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