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Ahead of IPO, LIC ties up with Policybazaar for a wider footprint

"This landmark affiliation aims at facilitating seamless digital distribution of life insurance products across the nation," LIC and Policybazaar.com said in a joint statement.

February 04, 2022 / 07:56 AM IST
The alliance

The alliance "aims at facilitating seamless digital distribution of life insurance products across the nation", the statement said.

Ahead of its much-awaited initial public offering (IPO), state-run insurance giant LIC on February 3 announced a tie-up with insurance aggregator Policybazaar.com to widen the reach of its products.

"LIC, the country’s pioneer in life insurance and Policybazaar.com have joined hands to offer a wide range of term and investment products to consumers," a joint statement said, adding that this partnership has been formally initiated from today onwards.

The alliance "aims at facilitating seamless digital distribution of life insurance products across the nation", it added.

"Policybazaar’s digital distribution channels will further help in accelerating insurance awareness and penetration across the length and breadth of India," the statement further noted.