For years, India has been one of the biggest markets for mobile game downloads on Google Play and Apple App Store, but revenue didn’t match the pace. That is now beginning to change.
"A big change from 2020 to 2021 was that people have started spending more on existing games. After witnessing major growth in terms of engagement and user base in 2020, the general consensus was that it will settle down but instead, it just rapidly accelerated,” said Anuj Tandon, head (India and MENA), Corporate Development, Krafton Inc. MENA is short for Middle East and North Africa.
“You will see even more monetization happening through in-app purchases and more user engagement in 2022" added Tandon.
At least four to five games are making more than $100 million from in-app purchases in India, spearheaded by Battle Royale, Tandon reckons. "This was unheard of earlier and indicates that consumer spending is reaching substantial levels. 2022 is only going to accelerate that, leading to a thriving in-app purchase economy in the country."