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Why is Allu Arjun trending? Know everything about the alleged list of 42 Dos and Donts

Allu Arjun’s team has denied viral claims about a 42-point list of dos and don’ts allegedly shared before meeting the actor. The controversy began after brand strategist Kaveri Baruah’s podcast appearance went viral, and the alleged list is also trending on social media.

February 11, 2026 / 21:02 IST
The list was reportedly shared by brand manager Kaveri Baruah during her interaction on the Sweekriti Talks podcast.
Snapshot AI
  • A viral list of 42 rules for meeting Allu Arjun sparked social media debate
  • Allu Arjun's team denied the claims and threatened legal action for defamation
  • The podcast interview was deleted after alleged harassment of the host and guest

Pushpa star Allu Arjun has found himself at the centre of a social media storm after claims made by a journalist about an alleged list of 42 dos and don’ts surfaced online. The controversy began after brand strategist Kaveri Baruah, during an appearance on the Sweekriti Talks podcast, stated that she was handed a detailed list of rules by the actor’s team prior to meeting him.

According to Baruah, the document contained specific instructions governing conduct, communication, and overall etiquette in the actor’s presence. Soon after the podcast clip went viral, social media platforms were flooded with discussions, debates, and reactions regarding the purported guidelines.

The list was reportedly shared by brand manager Kaveri Baruah during her interaction on the Sweekriti Talks podcast.

However, Allu Arjun’s team responded on Tuesday with an official clarification, strongly denying the claims. They dismissed the allegations as completely false and urged people not to circulate unverified information.

Despite the denial, a list allegedly containing the 42 dos and don’ts has been widely shared online. The viral list includes the following instructions:

Do not initiate eye contact; wait for "sir"’s acknowledgment.

No physical contact or handshakes under any circumstances.

Maintain a minimum physical distance of three feet at all times.

Use the title "Sir" or "Icon Star" exclusively ("Bunny" is for family and "Stylish Star" is legacy).

Silence is the default expectation; do not speak unless addressed.

Address all logistics through the three-tier management hierarchy (Manager -> Lead Manager -> Chief of staff).

Wear neutral colors only; avoid anything that deviates attention from "sir".

Phones must be silenced and kept out of "sir"’s sight.

No personal questions or inquiries regarding family.

Stand immediately upon "sir"’s entry into the room.

Do not sit until "sir" has taken his seat.

Present all information in under 30 seconds; be concise.

No whispering; if a private conversation with someone is required, exit the premises.

In the presence of media, all answers must be "Diplomatically Correct."

Only room-temperature water or fresh watermelon juice may be served.

No processed or "junk" food is permitted in the vicinity.

Remove all jewelry or accessories that may create noise.

Do not turn your back to "sir" when exiting the room.

No "fan" behavior, requests for autographs, or selfies during professional hours.

All lenses and cameras must remain covered until the official shoot begins.

Do not offer creative feedback or "notes" unless explicitly requested.

Refer to "sir"’s filmography with precision; avoid confusing character names.

When "sir" starts a dance move, do not join in. Mild clapping is expected.

Discussion of other Tollywood/Bollywood stars is strictly prohibited.

Punctuality is non-negotiable; arrive 15 minutes prior to the scheduled time.

If "sir" is wearing sunglasses, do not attempt to look behind them.

All documents must be presented as physical hard copies; no digital screens.

Ensure the environment is perfectly symmetrical and organized.

Do not mirror "sir"’s character-specific mannerisms or gestures.

15 minutes prior to any Action, "sir" is to be left in absolute solitude. Don’t utter a single word.

Walk behind "sir" at a respectful distance; never lead the way.

No heavy perfumes or scents; the air must remain neutral.

Any problem presented must be accompanied by two viable solutions.

Do not interrupt "sir", even if he pauses for an extended period.

Keep your hands visible at all times; do not put them in your pockets.

Refer to the "Hindi market" and "Pan-India" stats only with verified data.

Never reference the term "Mega" unless "sir" initiates the topic.

No sudden movements or loud outbursts of any kind. High energy erratic demeanor is banned.

Do not look at your watch or phone while in "sir"’s presence.

Ensure all seating is arranged so he faces the entrance.

Make sure the "AA stamp" is present on everything associated with "sir".

Do not ask for "one more take" unless it is a technical failure.

42 listIn response to the viral clip, Allu Arjun’s team issued a formal statement rejecting the allegations. The note read, “Certain recent comments made about MrAllu Arjunare completely baseless and untrue. He has always conducted himself with the utmost dignity and honour. We take these false allegations seriously. Our legal team is initiating defamation proceedings against those responsible. We request everyone to refrain from spreading unverified information.”

Also read: Allu Arjun’s Team issues official statement after ‘42 Dos and Don’ts’ row, urge public to avoid 'spreading unverified claims'

As the controversy escalated, several social media users reportedly began trolling podcaster Sweekriti. Following the alleged harassment directed at her and her guest, Sweekriti deleted the interview on Tuesday. She later addressed the situation on her Instagram Stories, writing, “I've removed the video after my guest faced coordinated harassment from PR machinery and bot accounts.”

M Snehanjali
M Snehanjali is a Sub Editor and journalist with over two years of experience covering general news and entertainment in digital newsroom.
first published: Feb 11, 2026 09:02 pm

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