
Himesh Reshammiya, Talwiinder, Aditya Rikhari, Shalmali Kholgade, and viral music star Flipperachi, whose song in Dhurandhar broke the internet, are all set to perform together as a part of UN40, a new multi-genre cultural event with the under-40 demographic at its centre.
Saregama Live, the live entertainment arm of Saregama India Ltd, has recently announced the exciting lineup of popular music artists. UN40 is a two-day event that will feature music, comedy, creators, and interactive experiences at NICE Grounds in Bengaluru.
This will mark Flipperachi's India debut.
Attendees over 40 are welcome to attend UN40 if they are accompanied by someone under 40, even though the event is primarily intended for audiences under 40. The festival emphasizes shared cultural sensibilities and modern tastes, emphasizing experience and thinking over age.
UN40 will include live concerts as well as a special gaming area featuring team-based games designed for friendly competition and social involvement, modeled after traditional telematch-style challenges. The area, which is intended for both players and spectators, fosters moments of group viewing, applause, and audience involvement, transforming games into shared experiences that spread the festival vibes beyond of the main stages.
The festival will also have a European-style beer garden, which is intended to serve as the venue's main social hub. The Beer Garden will provide audiences a laid-back and engaging way to interact with their favorite creators through creator-led encounters, meet and greets, talks, and casual performances, making it more than simply a place to relax.
Also Read: Dhurandhar's FA9LA singer Flipperachi announces first ever India Tour: Check details inside
Siddharth Anand Kumar, Executive Vice President, Films, Series and Events, Saregama India Ltd., talked about the launch and said, “UN40 has been conceived as a long-term festival property that reflects how younger audiences are engaging with live entertainment today."
He added, "While it is under 40 focused, it is driven by mindset rather than age. By bringing together a diverse multi genre line up and experiences beyond the stage, we hope to create a stronger sense of connection between artists and audiences, and build a festival that feels relevant, participatory, and enduring.”
UN40 will take place on March 14 and 15, 2026, at NICE Grounds, Bengaluru.
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