'Bubble Gum': NewJeans gives dreamy countryside vibes in a playful single - watch video

New NewJeans single 'Bubble Gum': From frolicking in flower-filled meadows to enjoying sweet treats at a whimsical tea party, the music video encapsulates the carefree spirit of summer love and friendship.

In their latest music video 'Bubble Gum', NewJeans takes viewers on a whimsical journey through a dreamy countryside setting, exuding playful charm and infectious energy. The visually stunning music video captures the essence of youthful romance and carefree joy, as the members of NewJeans immerse themselves in a picturesque landscape filled with vibrant colours.

Set against the backdrop of rolling hills and blooming fields, the members of NewJeans showcase their effortless charisma. From frolicking in flower-filled meadows to enjoying sweet treats at a whimsical tea party, the music video encapsulates the carefree spirit of summer love and friendship.

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With its playful aesthetic and catchy melodies, 'Bubble Gum' offers a delightful escape into a world of fantasy and imagination. The music video's vibrant visuals and infectious beats transport viewers to a
magical realm where anything is possible, like an unforgettable adventure filled with laughter and joy.

As the members of NewJeans dance and sing their way through the countryside, they radiate happiness and positivity, embodying the spirit of youth and vitality.

After a hiatus of nine months, NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein thrilled fans with this sweet surprise. Against the backdrop of ongoing conflict involving their label ADOR, CEO Min Hee Jin, and parent company HYBE, NewJeans released this music video that is both dreamy and fun, boasting high aesthetic value.

On March 26, NewJeans made an official announcement regarding their comeback, a Japanese debut, and more. The group is set to return on May 24 with a double single comprising four tracks: the title track 'How Sweet', the 'B-side Bubble Gum', and instrumental versions of both songs.

Following this, NewJeans will mark their official Japanese debut on June 21 with another double single featuring four tracks: the title track 'Supernatural', the 'B-side Right Now', and instrumental versions of both songs. Ahead of their Japanese debut, 'Right No' will be released as a commercial song in both Korea and Japan in May. Despite the ongoing feud between ADOR and HYBE, the group's plans are expected to proceed as scheduled.