Prabhas promotes his upcoming film 'Kalki 2898 AD' at the IPL 2024

Prabhas in a still from his upcoming film Kalki 2898 AD.

Popular Telugu actor Prabhas recently promoted his upcoming sci-fi film 'Kalki 2898 AD' during an IPL cricket match. The film is highly anticipated and features other big stars like Deepika Padukone, Kamal Haasan and Amitabh Bachchan. It is set to release in theaters on June 27.

Here we go… REBEL star #Prabhas#Kalki2898ADpic.twitter.com/Wmq6PcuDGo

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— Team PraBOSS (@Team_PraBOSS) April 30, 2024

During the IPL coverage, a short promotional video was shown where Prabhas appeared as his character Bhairava from 'Kalki 2898 AD'. Dressed in character, Prabhas excitedly spoke about the IPL match between Mumbai Indians and Kolkata Knight Riders scheduled for May 3. He likened cricket to a war and encouraged viewers to look forward to the "mega match" of the season, saying, “Cricket is also like a war. Hold your breath. This is a grand match in IPL. For tomorrow, play today!”

This promotional strategy caught the attention of cricket and movie fans alike, blending the thrill of sports with the excitement of an upcoming blockbuster.

The film 'Kalki 2898 AD' promises to be a grand cinematic experience. The director, Nag Ashwin, has created a story that begins in the era of the Mahabharata and stretches far into the future, ending in the year 2898 AD. This ambitious narrative covers over 6000 years, offering a blend of historical and futuristic elements while maintaining a distinctly Indian flavor. This is designed to give audiences both a sense of familiarity and a taste of the extraordinary.

Nag Ashwin also addressed comparisons of his film to the well-known sci-fi film "Dune," which also features desert landscapes. At a VFX summit in Hyderabad, he explained that the similarity was merely due to the presence of sand in the visuals and assured that the film maintains its unique identity.

Furthermore, the promotional activities for 'Kalki 2898 AD' included the release of a new poster featuring Deepika Padukone, Prabhas, and Amitabh Bachchan standing together in a vast desert-like setting, heightening the intrigue around the film’s storyline and visual appeal.

The marketing efforts, including the clever use of an IPL match for promotion, have significantly amplified interest in the film, demonstrating a strategic approach to reaching wide audiences by linking the film with popular events like the IPL.