BTS’ Jungkook is back with Calvin Klein, and this time, he’s raising the temperature sky-high. The global pop icon stars in the brand’s latest campaign unveiled on October 28.
Shot by acclaimed photographer Mert Alas, the campaign captures Jungkook in his effortlessly cool element. He is seen riding through city streets on a motorcycle, striding through a crimson-lit hallway, and later unwinding in a high-rise apartment, shirt unbuttoned to reveal his sculpted abs and the unmistakable Calvin Klein waistband.
The video ad blends movement, music, and charisma with the singer performing slick dance moves that nod to his K-pop roots.
In the stills, Jungkook sports the brand’s signature denim-on-denim set and a crisp white T-shirt, his tattoos peeking out as he smirks confidently into the camera.
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim,” Jungkook said in a statement.
Also Read: BTS’s Jungkook talks about his eyesight and shares a fun gaming session with Jin
The BTS star’s association with Calvin Klein began in March 2023, when he debuted his first campaign to worldwide acclaim. Since then, he has become one of the brand’s most recognisable ambassadors, blending global pop appeal with luxury fashion edge.
This new 2025 campaign arrives at a time when anticipation is building for BTS’ long-awaited comeback in 2026. After two years of solo ventures and military service, Jungkook continues to dominate headlines.
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