BLACKPINK’s Jennie has once again found herself at the centre of online dating speculation, a situation fans say has become all too familiar. The latest round of rumours links the K-pop star to music executive Jeremy Erlich, a name previously associated with her in unverified relationship chatter. This time, the buzz resurfaced following Jennie’s recent 30th birthday celebration, with social media quickly drawing conclusions from a single detail spotted at the event.
Jennie marked her milestone birthday with a high-energy club party in Tokyo, attended by close friends and collaborators. Several clips from the night soon went viral, giving fans a glimpse into the singer’s private celebration. In one such video, eagle-eyed netizens noticed a birthday message that read, “Love, Jeremy.” The note immediately reignited speculation, with many assuming it referred to Jeremy Erlich, the former Spotify executive who now runs ALTA Music Group.
Adding fuel to the fire were past reports suggesting that Jennie had joined ALTA Music Group, with Erlich playing a role in managing and supporting her independent career outside of BLACKPINK. For some online users, the birthday message was quickly framed as “confirmation” of a romantic relationship.
"Love jeremy " omg they’re going to public 🫢 https://t.co/ouFT4Q89VVpic.twitter.com/wdu4iS9wNK— 𝐊𝐡𝐞𝐋𝐎𝐔𝐃 (@Be_LL0UDErRx) January 17, 2026
However, a large section of fans were quick to shut down the assumptions. Many pointed out that using the word “love” in birthday messages is common in professional and friendly relationships, especially in the entertainment industry.
Also Read: BLACKPINK’s Jennie turns 30 in style with chic birthday celebrations: Watch video
Supporters stressed that managers, label heads, and close collaborators often use affectionate language without romantic intent. Fans also criticised the tendency to overanalyse Jennie’s personal life.
pic.twitter.com/OtkbgHTnoc he wasn’t present like her other manager so he wanted to wish her a happy birthday?? There were many signs that day love. https://t.co/7Pwbp8JGEq — ARI/JEN (@jenpinkss0) January 17, 2026
Professionally, Jennie has plenty to celebrate. The group is set to make a highly anticipated comeback with a new mini album titled Deadline, scheduled for release on February 27, 2026. The announcement has already sparked excitement among fans eager to see all four members reunite after focusing on solo ventures. In addition to group activities, Jennie is also expected to release more solo music this year.
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