Will The Odyssey debut its official trailer during the main Super Bowl LX broadcast?

Will The Odyssey debut its official trailer during the main Super Bowl LX broadcast?

• The Odyssey trailer will not air during Super Bowl LX due to high ad costs
• Universal shifts to online promotion after trailer hits 121M views in 24 hours.
• Other major films like Avengers: Doomsday also skip Super Bowl commercial slots

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As Super Bowl LX unfolds on February 8, 2026, fans of blockbuster films have been hoping to see the trailer for Christopher Nolan’s highly anticipated movie The Odyssey during the game’s commercial breaks. However, the trailer is unlikely to be featured in the official Super Bowl broadcast, according to industry reports — a reality that reflects shifting priorities for studios amid rising advertising costs.

The Super Bowl has long been one of Hollywood’s most coveted platforms for debuting movie trailers, thanks to its massive global audience exceeding 100 million viewers. But the escalating price of advertising time — reported to be $8 million or more for a 30‑second spot and potentially up to $10 million for late buyers — has led some major studios to rethink whether the investment makes sense.

In the case of The Odyssey — a Christopher Nolan project that has generated extraordinary buzz online and through other promotional channels — Universal Pictures appears to have opted out of buying a Super Bowl ad slot for its trailer. The decision follows a trend of studios becoming more selective about how and where they debut major media content, especially during high‑stakes events like the Super Bowl.

According to reports, some trailers are confirmed for Super Bowl LX — such as teasers for Scream 7 and other forthcoming films — whileseveral anticipated releases, including The Odyssey, Marvel’s Avengers: Doomsday, and Spider‑Man: Brand New Day, will not air during the game’s commercials.

Instead, Hollywood studios may prefer other promotional strategies, such as releasing trailers online or pairing them with theatrical engagements ahead of major releases. For its part, The Odyssey has already seen its trailer garner massive online attention — reportedly earning over 121 million views within the first 24 hours of release — underscoring the film’s cultural significance even without a Super Bowl debut.

Also read: Elon Musk slams Christopher Nolan for casting Lupita Nyong’o as Helen in The Odyssey: ‘Chris Nolan has lost his integrity’

While audiences watching Super Bowl LX may not see The Odyssey on television, anticipation for the film remains high, and fans are expected to encounter its promotional materials through other channels as the movie’s release date nears.