Taylor Swift cheers on athletes as 2026 Winter Olympics begin in Milan and Cortina: "It’s just really inspiring"

She was seen wearing a sweatshirt from Polo Ralph Lauren’s official Team USA collection created for this year’s Olympic Games.

• Taylor Swift sent a supportive video to 2026 Winter Olympics athletes.
• She wore Team USA gear and praised athletes' dedication and hard work
• Swift released her Opalite music video the same day as the Olympics opening

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Global pop icon Taylor Swift lent her voice of encouragement to athletes around the world as the 2026 Winter Olympics officially kicked off on Friday, February 6, in Milan and Cortina.

To celebrate the event, the singer appeared in a pre-recorded video message to show her appreciation and support for the competitors in the prestigious sporting event.

In the video, Taylor spoke to some of the top winter athletes in the world. She expressed her gratitude for their dedication and hard work.

She was seen wearing a sweatshirt from Polo Ralph Lauren’s official Team USA collection created for this year’s Olympic Games.

The Olympics’ official social media account recently shared a clip featuring the ‘Fate of Ophelia’ singer. In the message, Taylor said, “Hi, it’s Taylor, I just wanted to send a message to all the athletes that are competing in the Olympics. I just wanted to say thank you.”

Here’s the Taylor olympics video for anyone who can’t see it! pic.twitter.com/QpGZFtifG9

— andrea ❤️‍🩹🪩 MET LOUIS ×̷̷͜×̷ (@loveonhazza) February 6, 2026

She went on to highlight the immense effort behind their journeys, adding, “Getting to learn your stories and see everything that you’ve sacrificed and all your determination and hard work and passion and everything to that’s gotten you to this point where you’re so excellent at something, it’s just really inspiring, and I am very grateful for everything you’ve done to get to this point in your life and grateful that you’ve brought us all along with you on this journey so we get to watch you do this.”

Taylor concluded her address by extending warm wishes to all participants. "I just hope that you have a wonderful Olympic Games," she said. "Wishing you all the best of luck and a safe journey, and I hope this is an experience that you will cherish for the rest of your life. Bye!"

Also read: Taylor Swift announces ‘Opalite’ music video, expanding the life of a showgirl era

Notably, Taylor’s supportive message to Olympic athletes coincided with another major milestone. On the same day, she released the music video for her latest single Opalite, from her 2025 album The Life of a Showgirl. The video features an ensemble cast including Domhnall Gleeson, Jodie Turner-Smith, Greta Lee, Lewis Capaldi, Cillian Murphy, and Graham Norton.