BTS announces the opening of ‘Arirang’ pop-up stores with MU:DS

BTS

• BTS launches pop-up stores for Arirang album in Seoul
• Stores feature music, merchandise, and Korean artistic traditions
• Fans must book entry reservations via the Weverse Spot app

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BTS is going to join pop-up stores as part of the fan experience for their next album Arirang. They will offer audio, visual, and retail experiences with a focus on Korean artistic traditions. BTS will provide a more integrated experience with their new album, as they will offer music, merchandise, and artwork from a Korean artistic perspective.

These pop-up stores will be developed with MU:DS, a brand of the National Museum of Korea Foundation, and will add a taste of contemporary Korean pop culture fused with more traditional perspectives of contemporary Korean pop culture.

BTS will be holding the pop-up stores from March 20 to April 12 in conjunction with the opening of Arirang. These stores will be a part of the overall experience of the group’s comeback after a long hiatus.

Fansen, who are flocking to Seoul, will have the opportunity to discover the pop-up stores in two of the most strategic locations. One of the stores will be located in the First Flagship Branch of the Shinsegae Department Store in the Jung District, and another will be located in the Yongsan District at the Headquarters of HYBE. Both sites will be visited by large numbers of fans, including many overseas customers, who regularly come to South Ko.

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BTS fans from abroad visit South Korea frequently. Now, they’ll be able to visit HYBE in Yongsan District and the Shinsegae Department Store in the Jung District. These locations will have pop-up stores showcasing BTS merchandise.

The merchandise will incorporate some designs associated with South Korea. It will be a collaboration with the company BTS based their merchandise on. It is also a collaboration with MU:DS.

In addition to the store merchandise, some items will be available online for international fans. These fans will be able to sell some of the merchandise available in the Weverse Shop.

The stores will be busy, which is why fans visiting the pop-up locations will have to book entry reservations on the Weverse Spot app.

The pop-up shops are part of BTS's big return. Arirang will be the group's first new album in over three and a half years. Fans worldwide are excited.