Veteran Bollywood actress Zeenat Aman has issued a light-hearted apology to her fans after realising that her Instagram feed had gradually transformed into what she jokingly described as an “advertising billboard.”
The iconic star celebrated for her groundbreaking work in Hindi cinema since the 1970s, took to social media to confess that she had broken a promise she made to her followers about keeping her grid personal and ad-free.
In a candid post on her Instagram account, Zeenat Aman wrote, “I’ve done something terrible, and I must confess and apologise before you catch me out. I inadvertently went and turned my Instagram grid into an advertising billboard after publicly promising that I wouldn’t do just that!”
“If you scroll way down my feed you’ll find that promise in a caption from March 2023. For various reasons my social media planning has been a little poor these past few months. But fret not; I’m making amends. In apology for not keeping my word, here’s a Meme-at Aman series for you. These are entirely inspired by the flurry of WhatsApp forwards I received for the New Year, many of which were in this lurid, kitsch style that is apparently an Internet staple!” she added.
“May 2026 be a productive and meaningful year for each one of you! Now enjoy these jokes and affirmations, and tell me which one is your favourite, or rather which one makes you think “mood”? P.s: I’m going on a ‘literary’ journey this week. Any guesses where I’m headed?” she concluded.
To make amends and entertain her fans, Aman shared a series of playful memes featuring herself in different humorous scenarios — a carousel she has dubbed the “Meme-at-Aman” series. The memes included captions like “Asking the universe for one more chance for you” alongside a cheerful image of the actress, and another that read, “So what if my New Year resolution didn’t even last two weeks.” These images were inspired by quirky WhatsApp forwards she received around the New Year, many of which reflected the lurid, kitsch style that has become an internet staple.
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