Amrita Rao’s ageless charm steals the spotlight in Palmonas ad with Shraddha Kapoor, watch

amrita rao for palmonas ad

• Amrita Rao praised for her ageless look in Palmonas mangalsutra campaign
• Fans compare Amrita Rao's appearance to her iconic Vivah days
• Shraddha Kapoor co-stars in the viral jewellery ad for Palmonas

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Fans flooded social media praising her glow and comparing her look favourably to her iconic Vivah days, with many saying she “hasn’t aged a bit” — even joking she looks younger than her co-star.  In a delightful twist to jewellery advertising this week, Bollywood actress Amrita Rao emerged as the unexpected breakout star of Palmonas’ latest mangalsutra campaign, earning widespread praise online for her ageless charm and radiant presence.

The ad, which features Rao alongside Shraddha Kapoor promoting the brand’s demi-fine jewellery collection, has quickly gone viral, with fans praising Amrita Rao’s youthful look at 44, comparing her to her iconic portrayal in the 2006 film Vivah.

The campaign cleverly taps into nostalgia by lightly referencing Amrita Rao’s memorable Vivah moments — particularly the widely known “jal lijiye” scene — while presenting a playful narrative about tradition and modern choice. In the ad’s storyline, Amrita Rao creatively steps into the conversation around who represents a mangalsutra product, blending humour with cultural familiarity.

The post was captioned as, “Ok I surrender, since India’s Brand Ambassador of Vivah = @amrita_rao_insta, no one more perfect for our 9kt Gold Mangalsutras. @palmonas_official.”

What’s captured widespread attention, however, is not just the concept but Amrita’s youthful appearance. Social media platforms have been buzzing with comments from fans marvelling at how she looks “just as she did in Vivah” or even “younger than Shraddha Kapoor” who is decades younger.

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A post shared by Shraddha ✶ (@shraddhakapoor)

One popular online remark joked that Amrita Rao could be a “vampire,” given how little she seems to have aged since her early career peak.

Fans have flooded comment section with admiration, emphasising her timeless beauty, with many echoing sentiments such as “Amrita doesn’t age” or wondering aloud what her beauty and wellness secret might be. Some comments even playfully outshine Shraddha’s performance in the ad, signalling the strong nostalgic connection many have with Rao’s screen persona.

Also read: Shraddha Kapoor to tie the knot with Rahul Mody in Udaipur? Here's what we know

Palmonas is an Indian demi-fine jewellery brand co-founded by Bollywood actress Shraddha Kapoor along with entrepreneurs Pallavi Mohadikar and Amol Patwari.