Alia Bhatt sends an adorable Ed-a-Mamma hamper to Katrina Kaif’s son Vihaan

Alia Bhatt sends an adorable Ed-a-Mamma hamper to Katrina Kaif’s son Vihaan

• Alia Bhatt sent a gift hamper from Ed-a-Mamma to Vihaan Kaushal
• Katrina Kaif shared the adorable hamper on Instagram
• Alia's brand focuses on sustainable, kid-friendly products

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Alia Bhatt is winning hearts not just on screen, but off it too. The actor-entrepreneur recently sent a thoughtful gift hamper from her children’s brand Ed-a-Mamma to Katrina Kaif’s newborn son, Vihaan Kaushal. The sweet gesture has now caught the attention of fans online.

Katrina Kaif took to her Instagram Story to share a glimpse of the adorable hamper. Posting a photo of the blue-themed goodies, she wrote, “Thank you, Ed-a-Mamma, for these adorable cuddlies.” The gift box featured soft toys and baby essentials, including a plush blue bunny that is sure to become little Vihaan’s new favourite companion. The pastel aesthetic and sustainable touch reflected the core philosophy of Alia’s brand.

Alia Bhatt launched Ed-a-Mamma in October 2022, just ahead of welcoming her daughter Raha Kapoor. What began as a children’s clothing line rooted in sustainability has steadily grown into a full-fledged lifestyle brand for kids. In an earlier interaction, Alia had opened up about how the idea took shape during her pregnancy.

“During pregnancy, I was very nervous as to how my style was going to evolve the next couple of months. So, I started making little changes to my wardrobe and then came the maternity collection. I didn’t expect it – I didn’t even plan it. And then, subsequently came infant wear and all of that,” she had shared.

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She also revealed her larger vision for the brand, stating that the collection now ranges from 0 to 14 years, with plans to expand into personal care, sustainable diapers, toys, and storytelling-led content. Sustainability and comfort remain at the centre of the brand’s identity.

Over the past few years, Alia has often sent curated gift hampers from Ed-a-Mamma to several Bollywood parents, including Karan Johar, Kiara Advani and Parineeti Chopra. Katrina Kaif is the latest celebrity mom to receive the thoughtful package.

Katrina and Vicky Kaushal welcomed their baby boy on November 7, 2025. Earlier this year, the couple shared the first glimpse of their son and revealed his name, Vihaan Kaushal, through a heartfelt social media post. The picture, showing the new parents holding their baby’s tiny hands, was met with love from fans and friends across the industry.