Bajaj Auto hits refresh on Pulsar, to launch all-new portfolio in next 4–5 months

2026 Bajaj Pulsar 220F

• Bajaj is planning 8 products in 4 months
• One off-road bike, Bajaj's first is in the works
• Planning a new brand in the 125cc segment

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Bajaj Auto is set to undertake a major overhaul of its flagship Pulsar brand, with the company planning a completely refreshed Pulsar portfolio over the next four to five months. The two-wheeler major has lined up eight product interventions, underscoring its aggressive push to strengthen its position in the highly competitive 125cc-plus motorcycle segment.

Pulsar remains Bajaj Auto’s most important brand, contributing the maximum share to the company’s overall motorcycle sales. According to the company, a series of upgrades and refreshes introduced since November has already begun to show positive results, particularly in the 150cc-plus category.

Speaking to analysts on January 30 about the strategy, Bajaj Auto executive director Rakesh Sharma said following the festival season, the company accelerated its launch and refresh cycle. “After the heat and dust of the festival settled down, a slew of new launches prioritised for the 150cc-plus segment have been made November onwards. Consequently, market share in this key segment has started to move up,” Sharma said.

He added that seven interventions in the form of upgrades and refreshes have been rolled out over the past two months, helping drive growth and market share in a favourable demand environment. “The waves of these interventions will be unrelenting here onwards, with over eight more such interventions being made in the next four months,” Sharma noted.

By the end of this cycle, Bajaj Auto expects the entire Pulsar range to be comprehensively refreshed. This will include the original Pulsar models, the modern N-series, and the performance-focused NS-series.

“By the end of this period, the entire Pulsar portfolio would be a complete, potent, and persuasive portfolio,” Sharma said, adding the company expects to outpace industry growth in the 125cc-plus segment, especially in the 150cc-plus category, and continue gaining market share.

On the broader industry outlook, Sharma said demand momentum had been stronger than anticipated. Bajaj Auto expects the industry to grow at around 12–15 percent over the next few months. However, he cautioned that inflation could pose a risk. “The only spoiler could be inflation – fuel, rental – which could diminish the purchasing power of our consumer,” he said.

Beyond Pulsar, Bajaj Auto is also evaluating the need for expanding its brand portfolio. Sharma acknowledged a clear gap in the 125cc segment and said plans are underway to address it. He also pointed out that while the Dominar brand has limited presence in India, it performs significantly better in overseas markets. “We sell more 250cc-plus bikes in Mexico than we sell in India,” he said.

The company is also exploring entry into new motorcycle formats, including on-road and off-road bikes, either through a new brand or by reviving one of its dormant brands. “It may not be absolutely new brands, but it could be one of the brands we possessed but has been dormant,” Sharma added.