BUSINESS
Storyboard18 | Advertising is in the position where tobacco was: IPG's Arun Kumar
Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar
TRENDS
Storyboard18 | NBA's Mark Tatum: We are building the ecosystem in India to show kids a pathway
Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA's popularity in India, the market's potential and efforts to unlock new audiences.
TECHNOLOGY
Storyboard18 | Brands that take a sharp view of growth will win market share: Meta's Sandeep Bhushan
Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.
TRENDS
Storyboard18 x Just Sports | How TCS approaches sports sponsorships and marketing?
In an exclusive conversation as part of Storyboard18’s Month In Focus - Just Sports, TCS’ chief marketing officer, Rajashree R shares the brand’s approach when it comes to global and local sponsorships of sports and events.
TRENDS
Storyboard18 x Just Sports | TCS World 10K returns with runners and brands ready at the start line
19,000 runners are expected to participate in the World 10K event, which is also providing a cost-effective and strategic solution for brands to position themselves in the marketplace and reconnect with consumers.
TRENDS
Storyboard18 | P&G India renews commitments to diversity and inclusion at #WeSeeEqual summit
Sharat Verma, CMO, Procter & Gamble India, shares the plan of action towards DEI commitments and the progress of the company’s previously launched initiatives.
TECHNOLOGY
Storyboard18 | Iván Markman, Yahoo: Brands want high performing engagement with consumers in a safe, cookie-less world
Iván Markman, Chief Business officer, Yahoo, on how the company is going to be focusing on areas of meaningful connections with consumers.
BUSINESS
Storyboard18 | Focusing on Tier 2-3 cities and opening larger stores: Puma India MD
Puma India managing director Abhishek Ganguly says the brand will also focus on ‘experience of retail’, in a conversation with Storyboard18.
TRENDS
Storyboard18 | From airports to highways: What's brewing Starbucks expansion and growth in India?
Storyboard18 caught up with Tata Starbucks CEO Sushant Dash on the sidelines of a new merchandise-line launch, where he spoke about the company’s expansion strategy, new initiatives and what else is brewing.
TECHNOLOGY
Storyboard18 | Zoom has evolved from a product to a platform: Velchamy Sankarlingam
Velchamy Sankarlingam, president of product and engineering, Zoom, sheds light on how the platform has evolved over the past two years and what lies ahead as the world moves towards more hybrid ways of living and working.
BUSINESS
Storyboard18 | “Our acquisition strategy will be more measured”: Dentsu India's Narayan Devanathan
Narayan Devanathan, chief client officer, Dentsu India, talks about the impact of the Japanese ad giant's restructuring exercise on clients, talent and acquired agencies in India.
TRENDS
Storyboard18 | ‘There is so much money floating around in India, fuelling new businesses’: GroupM APAC CEO Ashutosh Srivastava
In a freewheeling chat, GroupM’s APAC CEO Ashutosh Srivastava tells us how the company is dealing with disruptive trends, the big opportunities unlocked by new brands, and talent issues.
TRENDS
Storyboard18 | BARC resumes ratings for news channels: what’s different, and is it watertight?
BARC India has resumed the ratings for individual news channels with the release of data based on a 4-week rolling average, from this week. We break down the ‘Augmented Data Reporting Standards’ in this special report.
TECHNOLOGY
Storyboard18 | More experience stores and OnePlus 10 series coming to India soon: Navnit Nakra, CEO, OnePlus India
In this exclusive interview, Nakra also says that the company is committed to its growth in the offline world, as India becomes the country with the largest OnePlus experience store globally.
TRENDS
Storyboard18 | 'Thums Up has the blood and sweat of all those who worked on the brand for decades'
Exclusive interview: The people behind Thums Up’s latest blockbuster campaign featuring Shah Rukh Khan talk about what it takes to build an iconic brand and the genesis of a toofani idea.
TRENDS
Storyboard18 | How Games24x7 is leveling up to leverage the gaming boom in India
The task force is really the first step towards formalization of the AVGC industry, says Bhavin Pandya, Games24x7.
TRENDS
Storyboard18 | Tata Sky is now Tata Play. 'We have a job cut out for ourselves', says MD Harit Nagpal
In an exclusive interaction with Storyboard18, MD and CEO Harit Nagpal says Tata Play aims to become an inclusive and scalable identity.
TRENDS
Storyboard18 | Parle Products' Mayank Shah: Ad budgets won't take a major hit due to the price hike
Despite business challenges and pressures, most companies want to take this opportunity to grow, says Mayank Shah, senior category head, Parle Products.
TRENDS
Storyboard18 | Tata Group’s IPL masterstroke?
Tata Group is all set to replace Chinese mobile manufacturer Vivo as the Indian Premier League’s title sponsor in the 2022 season. We find out what’s in it for Tata and the full story behind Vivo’s exit.
TRENDS
Storyboard18 | 'Stay hungry, be consistent and be a playing captain', say Ogilvy India creative chiefs
We check in with Ogilvy India’s chief creative officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, almost two years after they took the creative reign at Ogilvy. Here’s their report card for another pandemic year.
BUSINESS
Storyboard18 | In 2021, yesteryears’ sports stars became marketers’ favourites. But why?
KFC India’s recent campaign features ‘Queen of Speed’ PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hooking their brandwagons to veterans?
BUSINESS
Storyboard18 | 'Power of community should never be underestimated': Truecaller's Pragya Misra Mehrishi
Pragya Misra Mehrishi, director of public affairs, India at Truecaller, on the company’s plans and strategy for India, its biggest market globally.
TRENDS
"The tyranny of the majority is not about demographics alone": Kaushik Roy
'Alphabetica: A Satire on Majoritarianism' by Roy Phoenix launched in Kolkata's Oxford Book Store on Friday, November 26.
TRENDS
Storyboard | Why and how Facebook became Meta
Facebook's name change comes at a time when the company is battling severe criticism over its algorithmic and content decisions. Here’s an account of the reasons that led to the change.
