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Storyboard18 | More experience stores and OnePlus 10 series coming to India soon: Navnit Nakra, CEO, OnePlus India

In this exclusive interview, Nakra also says that the company is committed to its growth in the offline world, as India becomes the country with the largest OnePlus experience store globally.

February 27, 2022 / 02:45 PM IST
Navnit Nakra, CEO, OnePlus India.

Navnit Nakra, CEO, OnePlus India.

OnePlus started as an online-only smartphone player in 2014. Over the years, it has established itself as a strong contender in the Indian smartphone market. Initially launching devices known as ‘flagship killers’, the brand now has devices across different price segments from mid-range to premium. The brand has also widened its portfolio with the launch of SmartTVs, wearables, audio devices and more. And it is now focused on expanding its offline presence in the India market.

The company launched OnePlus Boulevard - the largest OnePlus experience store globally - in Bengaluru. On the sidelines of the launch, Storyboard18 caught up with Navnit Nakra, CEO, OnePlus India, for an exclusive conversation.

Nakra shares the company’s plans for the India market and more. Edited excerpts:

OnePlus Boulevard is the largest OnePlus experience store globally. What does it say about the importance of the India market for you?