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Storyboard18 | Iván Markman, Yahoo: Brands want high performing engagement with consumers in a safe, cookie-less world

Iván Markman, Chief Business officer, Yahoo, on how the company is going to be focusing on areas of meaningful connections with consumers.

April 30, 2022 / 07:02 PM IST
Iván Markman, chief business officer, Yahoo.

Iván Markman, chief business officer, Yahoo.

Iván Markman joined Verizon Media in early 2019 as its chief business officer and then later, when Verizon media became Yahoo again in September 2021, he filled in the same role at the newly constituted Yahoo.

After a successful start, there is no denying that Yahoo’s path has been full of twists and turns with many significant changes in the platform; most recently some of the Yahoo assets nested under the former Verizon Media umbrella have undergone a huge amount of change.

In an exclusive interview with Storyboard18, Markman spoke about what this new Yahoo looks like, the way forward and what users and brands are looking for. Edited excerpts:

What are the focus areas for the new Yahoo?