TRENDS
Storyboard | Are advertising agencies getting ‘vendor-zoned’?
Ad executives weigh in on the changing dynamic of agency-client relationships.
BUSINESS
Storyboard | CoinDCX appoints Ayushmann Khurrana as brand ambassador
The announcement comes days after actor Amitabh Bachchan said that he’s pausing the endorsement deal with CoinDCX until there is clarity on the legality of crypto currency in India.
TRENDS
Storyboard | redBus gets a post-pandemic boost from smaller cities and towns
redBus says it has seen an 80% recovery in bookings even though its core target group - salaried individuals - continues to work from home.
TRENDS
Storyboard | IPL and T20 World Cup are the starters this festive season
How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.
TRENDS
Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations
While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.
TRENDS
Storyboard | The great Indian ad reimagined
Advertising executives' pick of iconic ads that should make a comeback, as a remake or just as they are.
TRENDS
Storyboard | Brand Air India 2.0 ready to fly?
Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to the Tata Group.
TRENDS
Storyboard | E-commerce companies’ festive ad battle plans revealed
Leading e-commerce companies to spend over Rs 250 crore on ad blitz to promote festive sales.
BUSINESS
Storyboard | Dive into the seductive world of crypto advertising
Decoding how crypto exchanges are using mainstream and social media to fuel the crypto craze among more seasoned and young investors.
BUSINESS
Storyboard | WPP fined for bribery-related scheme in India by US regulator
Apart from India, the SEC order also documents other schemes and internal accounting control deficiencies related to WPP's subsidiaries in China, Brazil, and Peru. The issues relate to a period between 2013 and 2018.
