Presenting Partner

Life Insurance Corporation of India

Moneycontrol

Budget 2022

Associate Partners:

  • Kotak Mutual Fund
  • Pharmeasy
  • Indiabulls
  • SBI

Presenting Partner

Life Insurance Corporation of India

Moneycontrol

Budget 2022

Technology Partner

Dell Technologies

Associate Partners

Kotak Mutual Fund
Pharmeasy
Indiabulls
SBI
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Saumya Tewari

Assistant Editor Of Storyboard

Network18

Storyboard18 | Battle for Bharat: Snapdeal's new campaign taps into the aspiration of small town India

TRENDS

Storyboard18 | Battle for Bharat: Snapdeal's new campaign taps into the aspiration of small town India

Soumyadip Chatterjee, director, brand marketing, Snapdeal: 80% of Snapdeal's transactions are coming from tier II cities and towns.

Storyboard18 | How some agencies are handling The Great Reshuffle

TRENDS

Storyboard18 | How some agencies are handling The Great Reshuffle

From hiring fests to on-boarding regional recruits, advertising and marketing agencies are trying to fill talent gaps in various ways. Here are some measures to stop the talent drain, re-populate quickly and inject new blood in the industry.

Storyboard18 | Much ado about Nothing: Skore's new ad spotlights female pleasure

BUSINESS

Storyboard18 | Much ado about Nothing: Skore's new ad spotlights female pleasure

The ad campaign which focuses on women and their pleasure is for Skore's new range of thin condoms called ‘Nothing’

Storyboard18 | Can crypto ads land celebrities in legal trouble?

TRENDS

Storyboard18 | Can crypto ads land celebrities in legal trouble?

Kim Kardashian and boxing legend Floyd Mayweather are being sued over allegations that they misled investors when promoting a little-known cryptocurrency. Are Indian celebrities at such risk as well?

Storyboard18 | Ads hurting religious sentiments, mocking men offend Indians: report

TRENDS

Storyboard18 | Ads hurting religious sentiments, mocking men offend Indians: report

ASCI evaluated 1,759 complaints against 488 advertisements over the past three years to identify key trends in offensive advertisements.

Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

TRENDS

Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

Brands that target digital-first customers created a market for influencers who have deep personal equations with their followers and are often more affordable for brands than celebrities.

Storyboard18 | We are investing in EVs not for the current volumes but for the future: Mercedes Benz India’s Santosh Iyer

AUTOMOBILE

Storyboard18 | We are investing in EVs not for the current volumes but for the future: Mercedes Benz India’s Santosh Iyer

Santosh Iyer, VP - sales and marketing, Mercedes-Benz India, on the challenges of marketing an electric future and the key trends to watch for in 2022.

Storyboard18 | CMO to CEO: Why new-age firms are betting on marketers to lead them

TRENDS

Storyboard18 | CMO to CEO: Why new-age firms are betting on marketers to lead them

Borrowing from the leadership playbook of legacy companies, new-age firms and startups are bringing more people with different backgrounds, including sales/marketing, into leading business roles.

Storyboard18 | Is Grofers rebranding as Blinkit a blink and miss it?

TRENDS

Storyboard18 | Is Grofers rebranding as Blinkit a blink and miss it?

Experts say the rebranding reflects the company's latest pivot to 10-minute delivery, but lacks punch and dynamism required in a q-commerce brand. 

Storyboard18 | Can EV charging stations become the future of outdoor advertising?

TRENDS

Storyboard18 | Can EV charging stations become the future of outdoor advertising?

EV stations can potentially be an impactful outdoor advertising platform giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base.

Storyboard18 | Why are ad agencies losing talent to startups, streaming platforms?

TRENDS

Storyboard18 | Why are ad agencies losing talent to startups, streaming platforms?

The pandemic accelerated adland’s talent drain. But where are people going and, more importantly, why can’t ad agencies hold on to their talent?

Storyboard18 | What can fix the brand crisis of consumer internet companies?

BUSINESS

Storyboard18 | What can fix the brand crisis of consumer internet companies?

Edtech, fintech and foodtech brands, especially, are facing increasing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?

Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India's most purposeful brands: report 

TRENDS

Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India's most purposeful brands: report 

Kantar conducted an analysis of 418 brands across 30 categories and found that in India especially, perceptions of a brand’s purpose, its ability to ‘make people’s lives better’, is crucial to establishing a meaningful quotient.

Storyboard18 | The need for experiential marketing has become even bigger: Audi’s Gaurav Sinha

BUSINESS

Storyboard18 | The need for experiential marketing has become even bigger: Audi’s Gaurav Sinha

Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India.

Storyboard18 | Cryptocurrency platforms switch to GEC, news and gaming for advertising

BUSINESS

Storyboard18 | Cryptocurrency platforms switch to GEC, news and gaming for advertising

With the cricket season at en end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies

Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer

BUSINESS

Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer

Brands, content creators and women taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness category in India. Covid-induced lockdowns, too, have given the category a major thrust, while ecommerce has made buying easier.

Storyboard18 | “Even in a digital era, brands have to be built on big ideas,” says Arvind Sharma

TRENDS

Storyboard18 | “Even in a digital era, brands have to be built on big ideas,” says Arvind Sharma

Ad veteran and Leo Burnett's former chairman and CEO Arvind Sharma receives the AAAI Lifetime Achievement Award for 2021.

Storyboard18 | How global advertising business reviews affect agencies in local markets

TRENDS

Storyboard18 | How global advertising business reviews affect agencies in local markets

With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today. 

Storyboard18 | Challenges of auto brands marketing an electric future to Indians

AUTOMOBILE

Storyboard18 | Challenges of auto brands marketing an electric future to Indians

Auto brands are mainstreaming electric vehicles in marketing communications. Here’s what some of the big brands are up to and up against.

Storyboard18 | Why are all the internet giants vying for IPL rights?

TRENDS

Storyboard18 | Why are all the internet giants vying for IPL rights?

Digital media rights of the Indian Premier League are up for grabs next month. Experts say the winner would hit jackpot in terms of advertising revenue and subscriber base expansion.

Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why

BUSINESS

Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why

Brands want to own emotions rather than use Diwali just as a selling opportunity. But, watch out for the trap of clichés. 

Storyboard | How Nykaa captured the online beauty market in India pre IPO

TRENDS

Storyboard | How Nykaa captured the online beauty market in India pre IPO

A deep dive into online beauty and fashion retailer Nykaa's marketing strategy. Part of its secret sauce is 3,055 social media influencers.

Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts

TRENDS

Storyboard | Lucknow and Ahmedabad IPL teams will open up Hindi heartland to advertisers, say experts

Experts add newer brands and more local businesses will come on as advertisers, as the city-centric fanbase grows.

Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy

CRICKET

Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy

The cheeky humour in Star Sports' 'Mauka Mauka' campaign has resonated with fans online, with the latest ad garnering over 1.7 million YouTube views.

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