BUSINESS
Unlock 2.0: Multiplex Association of India urges government to let cinemas reopen soon
MAI has urged for an early decision to allow cinemas to open up which will help mobilization of resources in the film industry’s ecosystem and would lead to gradual resurrection.
BUSINESS
Reeling under lockdown: Single screens face existential threat as big films release on OTT first
Some single-screen cinemas have shut shop and many exhibitors are contemplating bringing the curtains down forever.
BUSINESS
With TikTok gone, what about content creators and influencer marketing?
Due to the ban, TikTok's content creators will see a significant drop in revenue, say experts.
BUSINESS
PVR, Inox announce release dates of Sooryavanshi, 83; trade expert questions announcement
The announcement comes at a time when star-studded ventures like Laxmmi Bomb and Sadak 2 are releasing on an OTT platform directly.
TRENDS
59 Chinese apps banned | Made in India platforms Bolo Indya, Roposo welcome users, creators after TikTok's demise
Creators of made in India short video sharing platforms are saying that their platforms will benefit from the ban on TikTok.
BUSINESS
TikTok banned: Here’s how the platform has fared in the country so far
TikTok has 145 million monthly active users. It has a total of 200 million users in India and expects this number to climb to 300 million by 2020
BUSINESS
Disney+Hotstar to release Akshay Kumar’s 'Laxmmi Bomb' under new tab called Multiplex
Along with Laxmmi Bomb, Alai Bhatt’s Sadak 2, Ajay Devgn’s Bhuj, Abhishek Bachchan’s The Big Bull will all stream on Disney+Hotstar between July and October
BUSINESS
COVID-19 impact: Digital events are many but are they as lucrative as on-ground events?
According to Janak Vora, CEO, Event Capital, if ground events are compared with digital events, revenue coming from digital event is 1/10th.
ENTERTAINMENT
Some Bollywood stars get from OTTs what movies could never offer - career and money
Bollywood stars are getting the second chance that the film industry could never offer.
BUSINESS
From Priyanka Chopra to Virat Kohli: Star power is waning for fairness cream endorsements and more
Celebrities have also given up big paychecks if they didn’t agree with what brands were advocating.
BUSINESS
COVID-19 impact: Indian films replaying overseas, learnings crucial for release strategy in India
Re-releasing films will definitely be a strategy that will be followed in India as well, said Shibasish Sarkar, CEO of Reliance Entertainment.
BUSINESS
Now host virtual parties as online events up the entertainment quotient
Online ticketing platform Paytm Insider launched a new digital property called Private Parties on June 16. Since then, the platform has organized around 20 such parties.
BUSINESS
Fair & Lovely brand name change won't have negative impact on HUL: Expert
This is a zero negative impact game for HUL, said Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults Inc, told Moneycontrol.
BUSINESS
Sushant Singh Rajput's last movie Dil Bechaara to release on Disney+Hotstar
The movie will be available to both subscribers and non-subscribers, said Uday Shankar, President – The Walt Disney Company APAC and Chairman, Star & Disney India.
BUSINESS
First online fashion sale in Unlock 1.0 records 3.5 million shoppers in four days
Myntra sold over 10 million items during the 12th edition of its End Of Reason Sale, up from 9.6 million in its last edition
BUSINESS
COVID-19 impact: Matrimonial sites are taking online matchmaking to the next level
Now, you can meet your match by making a video call.
BUSINESS
Desi rivals of TikTok: Video sharing space is getting more lucrative for made-in-India platforms
The swadeshi sentiment is encouraging more people to be on Indian social media platforms like Roposo.
BUSINESS
First multiplex in Kashmir: Film fraternity expects business to thrive
The lack of screens is also one big reason behind people watching pirated content in the Valley. But the scenario could change with more focus on the movie business in Kashmir.
BUSINESS
COVID-19 impact: With screens shut, cinema chain Carnival sets up cloud kitchen at its theatres
Carnival, which will set up kitchens in 100 theatres, hopes to generate revenues to make up for the loss in exhibition business.
WORLD
India-China border tension: Can Indian films let go of China release?
Experts say that China is more of an add-on market.
BUSINESS
COVID-19 impact: TV and OTT make virtual attempts for non-fiction shows
The virtual format for non-fiction or reality shows could stay for a while as production of such shows will take time to resume.
BUSINESS
Coronavirus impact: PVR to release nine new Hollywood titles as soon as theatres reopen
The nine films are all new Hollywood titles, including My Spy, The Last Full Measure
BUSINESS
Unlock 1.0 | Ad volumes on TV continue to rise, news and GEC see positive growth: Report
An interesting aspect is that in the sports genre, it is not cricket that is attracting advertisers but football. In fact, 60 percent of the ads during LIVE sports have been for football.
BUSINESS
COVID-19 impact: Content creation has been tricky but influencers are thinking out of the box
For a million views, a YouTuber can charge Rs 5-6 lakh while another may charge Rs 15-20 lakh. That's because of the kind of depth they have with the audience
