Webinar :Register now for webinar on 'Trade BankNifty in just 15 minutes a day' - By Asmita Patel

In pics | Chinese app ban: Here's where Indian netizens are spending most of their time now

According to a Kantar study, which has tracked the impact of the Chinese app ban on consumers’ digital behaviour, there has been no significant dip in the overall time spent online due to the ban.
Jul 20, 2020 / 09:49 PM IST
Representative image
According to a Kantar study, which has tracked the impact of the Chinese app ban on consumers’ digital behaviour, there has been no significant dip in the overall time spent online due to the ban. In fact, average time-spent dropped marginally by six percent, indicating that consumers were switching over to rival platforms much faster than anticipated. (Image: Flickr)
Big wins for rival platforms | Instagram and Facebook saw an immediate increase in engagement. Average time spent per day on Instagram more than doubled at 2.3x. Among the youth( audience aged below 24 years), average time spent per day on Instagram grew by 35 percent. (Image: Reuters)
Big wins for rival platforms | Instagram and Facebook saw an immediate increase in engagement. Average time spent per day on Instagram more than doubled at 2.3x. Among the youth (audience aged below 24 years), the average time spent per day on Instagram grew by 35 percent. (Image: Reuters)
Representative Image
Facebook saw a 35 percent jump in time spent on the platform with the bulk of this additional engagement being driven by smaller-town consumers. (Image: Moneycontrol)
ShareChat
Made in India Sharechat witnessed a 2.5X increase in time spend. This has been primarily driven by the younger faction of internet audience aged below 24 years. The younger audience have more than tripled (3.4X) their average time spent per day on Sharechat since the ban on Chinese apps came into effect. (Image: Moneycontrol)
OTT gets a boost | Time spent in the video OTT space grew by 40 percent overall once the ban was imposed.​ Disney+Hotstar, saw their daily time spent grow by over 25 percent. (Image: Moneycontrol)
OTT gets a boost | Time spent in the video OTT space grew by 40 percent overall once the ban was imposed.​ Disney+Hotstar saw their daily time-spent grow by over 25 percent. (Image: Moneycontrol)
YouTube also saw impressive gains as the platform saw a further 25 percent increase in time-spent. (Image: Moneycontrol)
YouTube also saw impressive gains as the platform saw a further 25 percent increase in time-spent. (Image: Moneycontrol)
Maryam Farooqui
first published: Jul 20, 2020 09:49 pm

stay updated

Get Daily News on your Browser
Sections