BUSINESS
TV ad volumes continued to grow in March after record rise in first two months of 2021
The top 10 advertisers, as well as the next 40 registered healthy growth, at 37 percent and 31 percent respectively, according to BARC data.
BUSINESS
IPL debuts on general entertainment channel. But is this a step in the right direction?
While experts say that it is a win-win situation for both the channel as well as the league, it looks like the decision was taken due to the impact of the lockdown announced in Maharashtra where shooting of TV serials, films and web series has halted due to rising cases of coronavirus.
BUSINESS
COVID Second Wave: A sour Deja vu for the wedding industry as 90 percent of its businesses vanish
Stringent pandemic curbs like limited number of guests, night curfews, a vanishing labour force and drastic loss of revenue have combined to sent the once-happy marriage industry into a tailspin, for the second successive year
BUSINESS
India gets its first simultaneous release; Salman Khan's Radhe to hit theatres, OTT on same day
The film is slated to release on the Eid holiday on May 13.
BUSINESS
After own professional league, Kabaddi now has its own content platform offering new tournaments
Launched in 2019, KabaddiAdda is a platform that offers all types of sports content on Kabaddi.
BUSINESS
All about 'Drishtant', India's first feature film having a visually challenged cast
Drishtant, an upcoming Marathi venture, is the idea of director Abhijit K Zanjal who wanted to promote the message of organ donation and for this he not only got on board visually challenged cast but some of the crew members are also visually impaired.
BUSINESS
Here's how a short video content creator landed a role in a movie
The growth in the short video sharing space is not only resulting in more people showcasing their talent but such platforms are also becoming launching pad for many.
TRENDS
IPL 2021: Opening match records 10 billion viewing minutes, lower than season 13
The broadcaster has clocked 323 million total impressions for the opening match of VIVO IPL 2021.
BUSINESS
How broadcasters are continuing TV shoots, despite lockdown disruption in Maharashtra
Many production houses are shifting shooting to other states. Some are even booking bungalows, so that shooting can be restricted to one location. However, if the lockdown is extended beyond 15 days, costing will go for a toss.
BUSINESS
Taarak Mehta Ka Ooltah Chashmah, one of the longest running daily shows, gets an animated twist
The show which started in 2008 and so far has completed around 3,300 episodes is entering the world of animation with Taarak Mehta KKa Chhota Chashmah (TMKCC).
TRENDS
Total TV owning households grew 6.9% during 2018-20, Hindi speaking markets grew highest last year: BARC
BARC's report titled 'TV Universe Estimates 2020', which released on April 15, also pointed out that TV viewing individuals saw an increase of 57 million individuals in 2020.
BUSINESS
After a drop in 2020, India’s pay-TV industry revenues to grow at 7% CAGR over 2020-25: Report
According to a Media Partners Asia (MPA) report, total pay-TV industry revenue including subscription and advertising declined 10 percent year-on-year in 2020.
BUSINESS
It's raining sports leagues in India! After Kho Kho, now it's time for Pro Panja League
The Pro Panja League is the brainchild of Bollywood actor Parvin Dabas of the Khosla Ka Ghosla fame along with his wife Preeti Jhangiani.
BUSINESS
Meet the man who made Bhuvan Bam, the influencer with 3 billion YouTube views, a brand
Rohit Raj, co-founder of Artist Aadmi, a boutique talent management agency, has helped Bam crack many brand deals in the last few years. The two have also launched a merchandising firm, worth over Rs 50 crore, and a production company called BB Ki Vines Productions.
TRENDS
Wooing Malayalees: India's first vernacular dating app Arike sees traction
We are acquiring 1,000 users every day and in terms of user acquisition, it is three times faster than Aisle which was launched six years ago, said Aisle Founder and CEO Able Joseph.
BUSINESS
Mitron launches three new services; aims to take user base to 100 million in next 6 months
With the launch of the new services, Shivank Agarwal, co-founder and CEO, Mitron TV, is expecting a significant growth in user base.
BUSINESS
IPL 2021: Once again tepid viewership on Disney Hotstar due to COVID curbs
There is a drop in viewership on Disney+Hotstar as once again TV has become the primary screen to watch IPL.
BUSINESS
IPL 2021: With rising sponsorship revenues, franchises are hitting it out of the park
Companies are lured by the high impact of IPL, which has become even more attractive this year as traditional media such as print and radio have been hit by the restrictions in mobility because of the pandemic.
BUSINESS
India gets another Clubhouse-like app as streaming social network Flyx launches Bakstage
Like Clubhouse, Bakstage is a platform where people can interact via audio conversations. And the app is available both on Android and iOS.
BUSINESS
A Hindi GEC with a twist: Offering digital content on TV, The Q is now on DD FreeDish
The Q which was launched in 2017 offers digital content which includes shows like Kya Bolta Insta, Traveling Mondays, among others.
BUSINESS
IPL 2021: Delhi Capitals secure highest-ever sponsorship revenue for IPL 14
The franchise this year has secured a 50 percent jump in sponsorship revenues compared to 2020.
BUSINESS
COVID curbs a challenge, but retail companies say better prepared this time
For one, it’s not a national lockdown. Many companies are ready to face the lockdown in Maharashtra this time with a strong transportation system and buffer stocks. In fact, there are even companies looking at expansion now.
BUSINESS
IPL 2021: MPL renews sponsorship deal with RCB, becomes principal sponsor for two years
MPL will continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 edition.
TRENDS
COVID-19 spike | Malls, multiplex owners upset over new restrictions, localised lockdowns
No business can survive if they continue to bleed for 12 months and this is what multiplexes and single screens are going through now, say market experts.
