BUSINESS
Advertising body to get 'dark patterns' under code on misleading ads
The ad regulator is calling out advertising that falls under the category of dark pattern which has become an increasing area of consumer vulnerability, said ASCI.
TRENDS
T20 World Cup: India in semis has advertisers cheering, ad revenue to exceed expectations
The anticipation for higher audience traction for the tournament among advertisers has increased and viewership could go higher if India and Pakistan play the final
TRENDS
Suryakumar Yadav on track to endorse 20 brands this year, fees rise 3X
The cricketer will be adding 7-8 more brands to his endorsement portfolio across categories such as beverages, mobile accessories, media, sports apparel, among others, said his talent management company.
BUSINESS
Reduction in govt spending a concern for cinema advertising, says UFO Moviez
On the corporate side, the weak performance of films at the box office is pushing advertisers away from cinema advertising.
TRENDS
Picture abhi baki hai: Brand Shah Rukh Khan to emerge strong after value drop
With three of his movies set for release next year and endorsement deals coming his way, Khan looks set to enhance his brand value.
TRENDS
Elon Musk to turn Twitter into a new playground for brands but concerns remain, say marketers
While advertisers in India are expecting new opportunities on Twitter, the uncertainty around changes on the platform is a concern for some marketers.
BUSINESS
Akshay Kumar’s Ram Setu was a no-show in some cinemas; here’s what happened
The film’s release coincided with that of another big Bollywood venture, Thank God starring Ajay Devgn. This led to a quandary over which movie to screen when, leading to the distributor striking off names of cinemas to screen the film.
TRENDS
No fireworks this Diwali at the box office despite strong release pipeline
Film trade analysts estimate that box office numbers for Hindi films will be 25-30 percent lower this Diwali due to no franchise film releases
TRENDS
Big, fat Indian weddings back in vogue, of course with a Covid twist
While the Covid impact on the Indian wedding industry has subsided, some of its effects remain. From shorter guest lists to opting for more convenient wedding dates, the priorities of those getting married have changed
BUSINESS
T20 World Cup 2022: India-Pakistan nail biting finish sees record viewership on digital
India's batting performance took the viewership from 10 million (1 crore) to 16 million (1.6 crore) in the last over.
BUSINESS
We're very focused on scaling up our existing verticals: Nazara founder Nitish Mittersain
The recent Tamil Nadu gambling ban will result in a revenue hit, but the impact will be limited, said Nitish Mittersain
BUSINESS
Will your movie tickets get cheaper? Multiplexes may not play ball
Exhibitors are open to experimenting with pricing but say constantly lowering rates doesn't support business economics. Producers, on the other hand, are looking at correction in prices.
BUSINESS
INOX to see delay in ad income recovery on weak performance of big Bollywood films in Q2
The company said that with movies not performing well in cinemas especially the tentpole films, advertisers have not extended contracts with exhibitors.
BUSINESS
Missed weddings, late admissions; travellers share their ordeal over long US visa wait
According to the official US backlog report, 409,645 eligible applicants are still awaiting an interview date after the July 2022 appointment scheduling was completed.
BUSINESS
PVR sees weak Q2 due to Bollywood's flop show; pricing experiments to continue
While Hindi films' underperformance resulted in a weak Q2 for PVR, regional content doing well, especially films from down south, mitigated some impact of the poor show of Bollywood and Hollywood.
BUSINESS
Demand for offline meetings fuels post-pandemic growth in non-holiday travel segment
Industry conferences and company retreats are now scheduled more regularly with COVID-induced restrictions removed, and organisations have started their corporate travel schedules in full flow, say travel firms and hoteliers
BUSINESS
After a blockbuster Q1, Bollywood’s flop show to take away multiplexes’ shine in Q2
Falling audience numbers, the consequent drop in box office revenue and lower average ticket price (ATP) will impact Q2 FY23 business of PVR and INOX, said analysts.
TRENDS
Curbs on online betting ads: What led the government to issue another advisory?
Betting platforms spend thousands of crores every year on advertising targeting Indians. The government has warned against the financial and socio-economic risk posed by these platforms, especially their impact on youth and children.
BUSINESS
T20 World Cup 2022: Small uptick expected in ad rates; bet on India-Pakistan matches
With Australia hosting the tournament, the matches will be played during the day India time. Also, advertisers may not be drawn to matches that don’t feature India.
BUSINESS
Pro Kabbadi League returns to caravan style but with 3 cities
Season 9 to be held in Bengaluru, Pune and Hyderabad, plan to add more venues next season, says organiser Mashal Sports. PKL's advertising revenue is estimated to increase to Rs 150 crore this year from Rs 120 crore in the last.
BUSINESS
New releases PS-I, Vikram Vedha fail to fire up box office, business yet to see full recovery
Weak box-office performances in the second quarter have delayed a recovery and it is estimated that business will just about reach 60-70 percent of its pre-COVID level by the end of this financial year.
TRENDS
YouTube Shorts is sharing ad revenue. Will that mean more money for creators?
For content creators, a share of ad sales is not just an opportunity to grow, but also a way of earning a stable income without having to depend on branded content.
BUSINESS
Dussehra, Diwali see spike in travel demand; hotels expect 80% occupancy in festive period
For Dussehra week, flight searches have risen 25-30 percent for leisure travel as compared to last year and there is high train search volumes for Dussehra, Deepawali, and Chhath travel in the first and the last two weeks of October.
BUSINESS
Cruise travel revives as Indians set sail, industry sees high demand for festive period
After a pandemic-induced crisis, the number of people looking to take to the seas in style is shooting up.
