Bollywood actor-turned-film producer Jackky Bhagnani will be expanding his startup Jjust Music, a music label he started in 2019.
Bhagnani launched a new music platform called Jjust Kids, a division of Jjust Music, on November 14. This will cater to children in the 0-7 age group.
"I love music, I am a dancer and want to stay connected to music and that's why I launched Jjust Music. That's when I saw that there was no dedicated music platform for kids between the ages of 0-7. The content will initially be available on our YouTube channel, and eventually also on music streaming services like Spotify. But that will be audio only," Bhagnani told Moneycontrol.
He said they had launched with one song and will add 5-10 songs by the end of this year. "In the next 24 months, there will be at least 100-200 songs added to the portfolio. Some will be songs for entertainment, some for edutainment," he said.