BUSINESS
Storyboard18 | How deep is your love for deepfakes? We ask marketers
How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.
BUSINESS
Storyboard18 | GST of 28% on online gaming would put survival of sector in doubt
Stakeholders in the online gaming ventures fear that 28% GST on revenue can make businesses unsustainable and drive away users from legitimate platforms.
BUSINESS
Storyboard18 | Anjana Ghosh quits as director of marketing and business development of Bisleri International
Ghosh’s stint at Bisleri International lasted for 16 years and two months. Storyboard18 caught up with her to talk about the challenges she faced and learnings she absorbed.
BUSINESS
Storyboard18 | Cultures lacking empathy & work-life imbalance leaving employees burnt out and broken in digital marketing
Bad practices plague the digital marketing industry, fuelling post-pandemic employee burnout and contributing to high attrition rates at firms. Here's what's broken and how to fix it.
BUSINESS
Storyboard18 | RK Swamy and BBDO part ways. Here's why
Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies' biggest challenge and mistakes young marketers make.
BUSINESS
Storyboard18 | How Vivo coming under ED scanner could affect brand, ambassador Virat Kohli & FIFA World Cup sponsorship
The Chinese smartphone maker has temporarily halted ads featuring Indian cricketer and brand ambassador Virat Kohli owing to an ED investigation over money laundering allegations.
TRENDS
Storyboard18 | Why are airline brands facing so much PR turbulence
Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?
BUSINESS
Storyboard18 | Education category largest violator of advertising code in 2021-22: ASCI Report
Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.
BUSINESS
Storyboard18 | Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4
A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.
BUSINESS
Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions
Campaigns of FCB India and Ogilvy India take the spotlight.
BUSINESS
Storyboard18 | Explained: What TDS on freebies for social media influencers and doctors means for brands
TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.
BUSINESS
Storyboard18 | Cannes Lions 2022: Indian creatives shortlisted for 20 more Lions on Day 2
VMLY&R India, Dentsu Webchutney, Ogilvy India, among others are Cannes Lions contenders.
AUTOMOBILE
Storyboard18 - Stacks & Strategies | How Maruti Suzuki plans to ride through the cookieless world
Shashank Srivastava, senior executive director, marketing and sales, Maruti Suzuki, on the challenges and workarounds for advertisers and marketers when third-party cookies crumble.
BUSINESS
Storyboard18 | Watch Volodymyr Zelenskyy’s message to the ad community at Cannes Lions
Ukraine President Volodymyr Zelenskyy in a video spoke to the advertising and marketing fraternity at Cannes Lions about the role of the community and creativity in winning the war
TRENDS
Storyboard18 | No Shot: When an actor turned down an audition for Layer’r Shot’s problematic ads
Abbas Mirza, senior creative director of Kinnect, a digital marketing agency, took to LinkedIn in a long post on how his actor friend, Saurabh Verma, refused to be a part of the deodorant brand's commercials. He also went on to add how Verma had requested a change in the script.
BUSINESS
Storyboard18 | Decoding govt’s new guidelines on celebrity endorsements & surrogate ads
The government’s latest guidelines around celebrity brand endorsers, ads targeting kids and surrogate advertising has created quite a stir. Here’s how it works.
CRYPTOCURRENCY
Storyboard18 | With no celebrity quotient, how can crypto brands change their ad strategy?
Given the inherent category challenges, crypto brands need to advertise with caution.
TRENDS
Storyboard18 - Stacks & Strategies | Are Indian marketers prepared for a cookie-less world?
Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.
TRENDS
Storyboard18 | 'Reels made a mall, TikTok made a DMart': What TikTok’s possible comeback means for brands & creators
Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.
TRENDS
Storyboard18 | Is IndiGo trying to fix its brand image with feel-good viral stories?
It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.
