This European capital is officially the world’s most luxurious place to live in — and it’s no surprise why

Paris tops a new global ranking as the world’s most luxurious city to live in, blending wealth, culture and everyday elegance.

Paris has always had a reputation for romance, refinement, and effortless style. Now, it has the numbers to back it up. A new global study has crowned the French capital as the world’s most luxurious city to live in, putting hard data behind what travellers, tastemakers, and high-net-worth individuals have long believed.

According to a study by online crypto casino JB, shared with Travel + Leisure, Paris outshines every other global city when it comes to luxury living. The research assessed cities using six lifestyle and wealth indicators, including the concentration of millionaires and billionaires, fine-dining restaurants, five-star hotels, luxury retail stores, and casinos per square kilometre. These metrics were combined into a single “Luxury Score” — and Paris emerged firmly on top.

Image: Canva

Paris’s dominance becomes clear when you look at the scale of its premium offerings. The city boasts more than 800 fine-dining restaurants and over 140 five-star hotels within every 38 square miles — a density unmatched by any other destination worldwide. Add to that over 150 luxury retail stores in the same area, and it’s easy to see why Paris remains a magnet for wealth and indulgence.

Perhaps most striking is its resident affluence. The study estimates that Paris is home to around 7,300 millionaires per 100,000 residents, placing it among the most elite urban populations globally. In a world where nearly 55 million people now hold assets worth at least $1 million, Paris continues to be one of the preferred addresses for those at the very top.

Luxury in Paris isn’t limited to cheque books or hotel star ratings — it’s embedded in daily life. This is a city where a morning coffee can feel ceremonial, where even neighbourhood bakeries display craftsmanship honed over generations, and where fashion, food, and art exist not as trends, but as traditions.

Seasonality only adds to the appeal. Winters bring atmospheric Christmas markets, ice skating rinks, and softly lit boulevards. Come spring and summer, the city blooms — quite literally — with flower-filled balconies, café terraces spilling onto pavements, and long evenings along the Seine that feel cinematic without trying.

What makes Paris unique is that its luxury doesn’t feel manufactured. It feels lived-in.

Eiffel Tower (Image: Canva)

No luxury Paris experience is complete without revisiting its most iconic landmark — the Eiffel Tower — but here, the experience goes far beyond postcard views. High-end visitors increasingly opt for private or priority-access tours that offer quiet moments above the city, away from crowds.

By day, the view stretches across zinc rooftops, historic churches, and the gentle curve of the Seine. By night, Paris reveals its true nickname — the City of Light — as bridges glow, monuments shimmer, and the skyline softens into gold. Paired with a Champagne toast or followed by a private Seine cruise, the Eiffel Tower becomes less of a tourist stop and more of a personal moment.

The Louvre (Image: Canva)

Paris’s cultural capital plays a major role in its luxury status, and nowhere is this more evident than at the Louvre. While it is the world’s most-visited museum, luxury travellers experience it differently — through early-morning, late-night, or curator-led visits that transform the encounter entirely.

Beyond the Mona Lisa and Venus de Milo lie quieter galleries filled with Flemish masterpieces, ornate antiquities, and overlooked details that reveal themselves only when time — and space — allow. In these moments, the Louvre feels less like a museum and more like a private conversation with history.

Le Marais (Image: Canva)

For those who prefer subtle sophistication over grand spectacle, Le Marais captures modern Parisian luxury perfectly. Historic mansions now house contemporary art galleries, independent designers, and discreet Michelin-starred restaurants. It’s a neighbourhood where style whispers rather than shouts.

Strolling through cobbled streets like rue Vieille du Temple or pausing at Place des Vosges, you experience a version of Paris that feels intimate and authentic. Shopping often happens in ateliers rather than flagships, dining unfolds in candle-lit dining rooms, and luxury reveals itself through craftsmanship and creativity rather than excess.

Paris’s continued reign as the world’s most luxurious city isn’t about one landmark or one experience — it’s about how seamlessly everything comes together. From couture houses to corner cafés, from palace hotels to public gardens, the city offers an ecosystem where high living feels natural.

Timing, too, matters. Spring and autumn remain the sweet spots for those seeking elegance without excess crowds, while private transfers, advance bookings, and a confident embrace of local etiquette elevate the experience further.

In the end, Paris doesn’t chase luxury rankings — it defines them. The numbers may have confirmed its status, but the feeling has always been there. Some cities impress. Paris endures.