MakeMyTrip unveils new travel initiative to boost early year-end bookings

travel

Online travel company MakeMyTrip on October 24 announced the launch of 'Travel Ka Muhurat', a new calendar moment designed to mark the start of India's year end travel planning season.

It has partnered with over 25 leading airlines, more than 30 top hotel brands, marquee banks for the campaign.

Every week of the campaign will spotlight select domestic and international leisure destinations, blending beaches, hills, culture, and city escapes, to help travellers find fresh inspiration for year-end vacations.

The inaugural edition of Travel Ka Muhurat runs from October 29 to November 30, 2025, with MMTBLACK members enjoying exclusive early access, along with Black Friday Deals every Friday and Lightning Drops, limited inventory offers available daily between 6-9pm.

The property spans the entire travel journey, from flights and stays to holiday packages, ground transport, tours and attractions, and essentials such as visa, forex, and travel insurance, bringing together leading airlines, hospitality brands across India and abroad, and major banking partners to offer travellers exceptional value.

Rajesh Magow, co-founder & group CEO, MakeMyTrip pointed out that many categories especially white goods, appliances, electronics demand peaks before Diwali. "Travel demand starts post Diwali hence, we have launched the campaign post Diwali that's when we see traffic coming back," he told Moneycontrol.

The timing of the campaign is based on insights into when Indians actively plan their trips. Based on booking trends observed on MakeMyTrip, many travellers, anticipating that quality options will sell out and fares will rise in December, finalise their trips earlier, with nearly 30% completing their bookings by November. For international travel, the window opens even sooner, with a visible spike in October.

Magow said that the campaign focuses largely on Indian travellers but the Indian diaspora will also benefit. "Indians coming back will see benefits when they travel within India as well. This is the first time we are doing it at scale. And if we are able to influence more demand for the ecosystem including us sooner than the last minute travel behaviour that the consumer has that will be a positive outcome from this initiative."

He expects a double digit growth in traffic on MakeMyTrip platform due to this campaign launch.

This evolving price-and-availability anticipation mindset has set the stage for a dedicated travel planning season — a gap that Travel Ka Muhurat now seeks to define and formalise as India’s own annual moment for travel planning. Designed for this decisive phase, it helps travellers convert intent into action through curated offers across flights, stays, and destinations.