
India’s travel landscape is shifting, and the latest data from digital travel platform Agoda reveals an exciting reshape in where both international and domestic explorers are heading. According to the annual New Horizons ranking — which tracks real accommodation booking growth over the past two years — lesser-known cities are leaping into the spotlight as travellers look beyond conventional holiday hotspots.
Thiruvananthapuram Claims Top Spot for Foreign Visitors
In a significant trend for Indian tourism, Thiruvananthapuram, Kerala, has surged to become the fastest-growing destination in India among foreign travellers. The coastal capital jumped 11 places in the rankings, rising from 33rd in 2024 to 22nd in 2025 — a clear signal that this southern gem is catching global attention.
Visitors are increasingly drawn to Thiruvananthapuram’s mix of serene beaches, vibrant heritage, Ayurvedic wellness retreats, and easy access to the lush backwaters and misty hill stations of Kerala. From the contemplative sands of Kovalam to the centuries-old temples and colonial architecture, the city now offers a rich blend of relaxation and culture that keeps international guests coming back.
Why it’s trending: Peaceful shoreline escapes, cultural heritage, wellness tourism, and gateway to Kerala’s best natural attractions.
Indore
Indore: India’s Most Buzzing Domestic Travel Destination
On the domestic front, Indore has stolen the spotlight as India’s most trending city for travellers within the country. With a jump of seven places — from 35th in 2024 to 28th in 2025 — Indore’s rise reflects a growing appetite among Indians to explore vibrant urban hubs beyond the usual list of metros and hill stations.
Often celebrated for its cleanliness, thriving street food scene, and welcoming local culture, Indore now shines as a destination that appeals to both foodies and experience-seekers alike. From early morning poha and jalebi breakfasts to evening strolls through historic bazaars, it’s no surprise that domestic tourists are putting Indore at the top of their travel lists.
Why it’s trending: Urban charm, top-rated cleanliness, rich culinary culture, and heritage attractions.
Almaty
Indians Flocking to Central Asia: Almaty on the Rise
The data also highlights a fascinating shift in outbound travel preferences. Almaty, Kazakhstan, has emerged as a breakout international favourite among Indian travellers. Climbing 12 spots — from 47th to 35th — Almaty’s rising popularity reflects a growing interest in diverse landscapes and adventure-oriented trips.
Nestled against the majestic Tien Shan mountains, Almaty is drawing Indian explorers with its scenic panoramas, outdoor activities, and rich Eurasian culture — from snow-capped peaks in winter to vibrant street life in summer.
Why it’s trending: Breathtaking mountain vistas, adventure tourism, unique culture, and fresh travel appeal.
Image: Canva
Top Rising Stars Across Asia
While India showcases impressive homegrown travel momentum, Agoda’s broader Asia ranking highlights several destinations experiencing surging interest from travellers worldwide. Leading the pack is Sapa, Vietnam, a mountain retreat famed for its dramatic rice terraces and cool highland climate.
Following Sapa, the other Asian destinations with remarkable growth include:
Okayama, Japan — a serene city known for gardens and castle views.
Bandung, Indonesia — a creative, cool-climate getaway near Jakarta.
Matsuyama, Japan — home to historic hot springs and ancient fortress.
Takamatsu, Japan — gateway to the art islands of the Seto Inland Sea.
These cities reflect Asia’s expanding appeal among global explorers — from eco-tourism and cultural heritage to food, art, and urban discovery.
What This Means for Travellers in 2026
As travellers plan escapes for long weekends, festival breaks, and summer holidays in 2026, these emerging hotspots offer fresh inspiration. Whether it’s diving into local flavours in Indore, unwinding on Kerala’s beaches, or charting dramatic mountainscapes in Central Asia, the report shows that curiosity is pushing travel boundaries.
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