Indian Travelers Prioritize Experiences and Smart Value This Year– Key Insights from 2025 Global Travel Trends Report

Indian Travelers Seek Unique Experiences, Exclusive Purchases, and Smart Value - 2025 Global Travel Trends Report

2025 is shaping up to be a game-changer for Indian travelers, as they trade traditional sightseeing for experiences that are as unique as they are memorable. According to the 2025 Global Travel Trends Report by American Express, Indian globetrotters are redefining how they travel—one thoughtful purchase, event, and meaningful experience at a time. From shopping for artisanal treasures to jet-setting for concerts and sports, let’s take a closer look at what’s on the horizon for Indian travelers in 2025.

1. Curated Travel: Experiencing the Authentic and Unique

Gone are the days of cookie-cutter vacations. In 2025, 92% of Indian travelers are searching for one-of-a-kind souvenirs that come with a story—whether it’s an intricate handcrafted rug, a rare local artwork, or a unique piece of jewelry. These aren’t just purchases; they’re mementos that tell the tale of their journey, making each trip more than just a vacation—it’s a treasure hunt for the soul.

Moreover, 84% of travelers are committed to supporting local artisans and small businesses, ensuring their travel dollars have a positive impact on the local community. From family-run markets to street vendors, Indian travelers are embracing the beauty of local craftsmanship in a way that enriches their experience while giving back to the places they visit.

2. Luxury with Purpose: Traveling for Investment Pieces

Travel in 2025 is about more than just getting away; it’s about investing in timeless luxury. According to the report, 50% of Indian travelers are planning international trips with one specific goal: to purchase high-end, long-lasting pieces that hold both financial and sentimental value. Whether it's a designer handbag, a piece of fine jewelry, or an exclusive watch, these purchases go beyond indulgence—they’re investments that travelers proudly bring home.

3. Entertainment Travel: Concerts, Sports, and the Thrill of the Event

If you think traveling for entertainment is just a passing trend, think again. 58% of Indian travelers are packing their bags for one thing: unforgettable shows and concerts. Whether it's the glitz of global music festivals or world-class theater performances, travel in 2025 is all about connecting with culture through entertainment.

And if you're a sports fan, you're in good company! 36% of Indian travelers are willing to travel domestically, while 32% will fly internationally to catch a live match. Whether it's the roar of a cricket stadium or the thrill of a football game, Indians are gearing up to experience their favorite sports live—because sometimes, the best way to experience a game is to be there in person.

4. Smart Travelers: Maximizing Value Through Rewards

Indian travelers are no strangers to savvy spending. A whopping 79% of Indians are planning to use rewards points for flights, hotels, and car rentals in 2025, ensuring they get the most out of their travel budget. And with 84% of travelers combining credit card rewards with loyalty programs, they're making their travel dollars stretch further than ever before.

But it's not just about flights and accommodations. 50% of Indians are also linking their credit cards to dining rewards, allowing them to earn points while savoring delicious local dishes. It’s a win-win: exploring new places while making your travel rewards work for you.

5. Tech-Savvy Travelers: Researching and Booking on the Go

Indian travelers are more tech-savvy than ever. When it comes to planning, 67% rely on reviews from travel websites, while 55% turn to social media for the inside scoop on their destinations. From choosing locations that match their interests to ensuring the best value for their budget, today’s Indian traveler is well-equipped with all the tools needed to make the most informed choices.

In fact, 79% of Indian travelers are downloading relevant travel apps before their trips, and 48% are booking everything from flights to hotel rooms directly from their smartphones or tablets. Travel has never been so accessible—or efficient.

6. The Future of Indian Travel: Meaningful, Intentional, and Bold

In 2025, Indian travelers are setting the stage for a new kind of travel experience. Whether they’re hunting for the perfect souvenir, traveling to attend a live show, or scoring a luxury investment piece, they’re prioritizing experiences that are both meaningful and authentic.

Survey Methodology:

This Morning Consult poll was conducted online from January 8–13, 2025, surveying 8,137 global respondents including 1,023 Indian adults. All respondents have a $50K+ income equivalent and travel at least once a year. The margin of error is ±2–3 percentage points.

In 2025, travel isn’t just about ticking destinations off a list—it’s about meaningful journeys. Indian travelers are leading this global shift with a focus on purpose-driven adventures, indulgent yet thoughtful experiences, and stories worth sharing. Whether it’s a luxury shopping escape, a thrilling sporting event, or a concert that leaves a lasting impression, travel in 2025 is intentional, personal, and unforgettable.

So, where will your next journey take you? Step into this exciting new era of exploration—and make every trip one to remember.