Sachin Ramesh Tendulkar

Tendulkar, who failed in the first innings of his last Ranji Trophy game, was determined to take his side to victory when he came out to bat in Mumbai's second innings.

His only comparisons are with sporting icons who have transcended the boundaries of sports, Don Bradman, Diego Maradona, Pete Sampras, Muhammad Ali, a man who needs no introduction, Sachin Tendulkar on the Golden Generation.

Sachin Tendulkar finally puts a date to his retirement from test cricket. He will hang up his boots after he plays his 200th test match in November against West Indies.

Brand experts feel that brand value of Sachin Tendulkar will not diminish going forward. They feel that the brand will continue to be relevant and the master blaster must maintain the personality of being a role model.

Sachin Tendulkar may not be in the best of form of late but the senior Indian batman today said that he was not bothered by the opinion of others about his retirement and that he would just stick to his job.

This week‘s storyboard had Animesh Das checking on brand Sachin and Pavni Mittal on what 2013 holds for the Indian A&M industry. Not only this but also there is Coca-Cola's next big brand campaign to crest upon.

CNBC-TV18's Sandeep Srikanth reports that Indian cricket superstar and car-fanatic Sachin Tendulkar was unveiled as the brand ambassador of German luxury carmaker BMW on Friday.

Here is a look at the what this week's episode of Storyboard holds in store for you.

This Indian sporting legend doesn't really come from the world of auto, but he has a love for the world of auto.

The Indian cricket team has been emphatically and unequivocally defeated by India in the first two of the four test match series. Remember this is the much high test series that it will see India either lose or retain number one spot in test cricket.

When he's not out on the field punishing the other team for leaving home, Sachin Tendulkar's interests have very little to do with the game of cricket. CNBC-TV18's Tanvi Shukla reports on what makes this god of cricket really tick.

Ayaz Memon, cricket expert, in an interview with CNBC-TV18’s gave his views on India's performance for the World Cup 2011 and the finals against Sri Lanka. Menon said that the match was cued in favour of India.