Wearable maker Boult rebrands to GOBOULT, plans global push and offline blitz ahead of IPO

GoBoult

Wearables and audio brand Boult has rebranded itself as GOBOULT, dropping its audio-only image in a strategic shift towards premiumisation, omnichannel scale, and global expansion, just as it sets sights on a Rs 1,000 crore revenue target for the ongoing fiscal and a public listing by January-February 2027.

“Even after we dropped ‘Audio’ from the name, consumers still associated us only with sound products. That hurt us as we expanded into smartwatches and other categories,” said Varun Gupta, co-founder and CEO of GOBOULT, in an interview with Moneycontrol. “To stay relevant and build long-term brand equity, we made the bold but necessary move to rebrand.”

The company has set an internal revenue target of Rs 1,000 crore in FY26, up from Rs 800 crore in FY25, and is pursuing aggressive expansion in retail, product design, and international markets as it gears up for its IPO in early 2027.

“We identified several gaps holding us back. First, we need to massively scale our offline presence, currently, we’re at 3,000 outlets, but our competitors are at 30,000. Secondly, we’re making a strong push for premiumisation with more aspirational products,” Gupta said.

The new brand, GOBOULT, aims to distance itself from its budget-centric past and shift its average selling prices (ASPs) beyond the Rs 2,000-mark. The company is investing Rs 25 crore into R&D and design to build an AI-first hardware portfolio, integrating intelligent, software-led features into fashion-aligned personal tech gear.

“We’re not in a rush. Many players are chasing topline without profitability. We don’t want to be one of them,” Gupta said, adding that the decision to rebrand before going public was deliberate. “It’s easier to make such changes as a bootstrapped company. Once you're public, pivots get harder.”

Gupta said GOBOULT would not wait for peers like boAt, which delayed its IPO multiple times before filing a confidential draft red herring prospectus (DRHP) in April. “We want to be fully ready on ASP, margins, and brand, and then launch independently.”

The company has already clocked Rs 300 crore in revenue in the first four months of FY26, reflecting 37% year-on-year growth. Offline retail is expected to contribute 25% of total sales over the next 18 months, driven by the brand’s expanded presence in general trade, modern retail, and exclusive experience zones.

With a sharpened focus on product differentiation, omnichannel distribution, and design-led growth, GOBOULT is also laying the groundwork to become a global brand. It already sells in the UK and Nepal and is now targeting Southeast Asia, East Asia, the US, and Europe by 2026.

“We’re confident of building a Rs 2,000 crore business by 2030,” Gupta said.