
As Holi approaches, Vijay Sales has rolled out its festive sale, offering discounts across a wide range of electronics and home appliances. The retailer is pitching this as one of its biggest sales of the season, with deals aimed at everything from home entertainment to kitchen upgrades.
The sale covers multiple categories, making it a one-stop shop for those looking to upgrade their home ahead of the celebrations.
Starting with entertainment, Vijay Sales is offering party speakers from Rs 3,599, targeting customers planning Holi gatherings at home. Other audio products, including headphones and home audio systems, are available from Rs 2,499.
For those looking to upgrade their gadgets, camera smartphones are starting at Rs 6,399. Televisions, another big-ticket category during festive sales, are available from Rs 8,990, making it an accessible entry point for buyers planning to upgrade their home setup.
With summer around the corner, cooling appliances are also a major focus. Air conditioners are being offered from Rs 24,299, while refrigerators start at Rs 8,990. Washing machines, which often see demand after Holi due to colour stains, are available from Rs 9,800.
In the kitchen segment, microwaves start at Rs 5,999 and air fryers from Rs 2,699. Smaller kitchen appliances such as mixers and kettles are available from as low as Rs 499.
The sale also includes personal care and lifestyle products. Items in the personal care category start at Rs 499, while smartwatches are available from Rs 1,249 for those looking to track fitness or stay connected on the go.
Gamers have not been left out either. PlayStation game titles are available from Rs 1,599, while accessories across categories are being offered at discounts of up to 80%. True wireless earbuds are starting at Rs 599.
Beyond product discounts, Vijay Sales is also offering bank deals and loyalty benefits.
HDFC Bank credit card users can get instant discounts of up to Rs 7,500 on EMI purchases above Rs 7,500. ICICI Bank cardholders can avail up to Rs 15,000 off on EMI transactions above Rs 25,000, along with up to Rs 12,500 off on large non-EMI purchases.
Other banks, including American Express, HSBC, OneCard, AU Small Finance Bank, Yes Bank, Bank of Baroda, PNB, and DBS, are also offering varying instant discounts depending on the transaction value and payment method.
Customers can also earn loyalty points through the MyVS programme, where every purchase earns points that can be redeemed later, adding to the overall savings.
With Holi marking a key shopping period, Vijay Sales is clearly aiming to attract buyers with a mix of entry-level pricing, big discounts, and bank offers across categories.
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