Redington shifts focus to GCCs, AI-led infrastructure amid enterprise expansion

Redington

• Redington targets GCCs and AI-led infrastructure as key growth drivers in India
• Company shifts from distribution to integrated tech and cloud services
• Data centre capacity in India set to rise sharply, driven by AI and cloud demand

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Redington’s India business is focusing on the 1,800-odd Global Capability Centres (GCCs) and AI-led infrastructure as enterprises expand technology operations and rework their cloud and data centre strategies, according to India CEO Rajat Vohra.

The technology distributor, which is repositioning itself beyond a pure-play distribution model, sees GCCs, data centres, and services-led engagements emerging as key growth drivers over the next few years.

Unlike earlier phases dominated by large BFSI players, a growing number of mid-sized global enterprises and small and medium-sized businesses are now setting up smaller GCCs with outcome-driven mandates.

These newer GCCs are seeking integrated technology setups spanning network, infrastructure, devices, cloud and security, creating demand for end-to-end technology partners rather than isolated vendors.

“GCCs today are not looking at isolated technology deployments but at integrated outcomes, spanning infrastructure, cloud, security and services,” Vohra said. “That shift is creating demand for partners who can design and orchestrate the entire stack below the application layer, rather than just supply individual components.”

Redington is positioning itself as an orchestrator for this ecosystem, working with Original Equipment Manufacturers (OEMs), service partners and consultants to deliver infrastructure and advisory services below the application layer.

As part of this strategy, Redington is expanding beyond Tier 1 markets by deepening regional partnerships and driving cloud adoption among startups, SMBs and MSMEs, with Amazon Web Services (AWS) as a key partner. The company recently flagged off the “AWS Connecting India Innovation on Wheels” bus to take cloud, AI, and data-led capabilities to Tier 2 and Tier 3 markets.

Focus On Data Centres

Vohra pointed to a sharp rise in India’s installed data centre capacity, with projects under execution expected to take capacity from about 1.3 gigawatts to 4.5 gigawatts over the next few years. Announced projects could push this figure further to around 7.5 gigawatts, excluding captive facilities.

AI-led demand is accelerating this buildout, driven by cloud providers, startups and enterprises preparing for higher inference and compute requirements. Redington has been working closely with data centre players on infrastructure layers including racks, cooling, power and networking, alongside advisory and design capabilities that it has built in recent years.

The company has also expanded partnerships with OEMs in areas such as cooling and power management to address the rising complexity of AI-ready data centres. Vohra said these capabilities were earlier limited to hardware supply but are now extending into solution design and integrated execution.

For Redington’s India arm, these shifts represent a multi-year growth opportunity in infrastructure scale and an expanding partner ecosystem rather than traditional box-led distribution.