Today was the first day of sale of the iPhone 17 and people queued up in large numbers outside Apple stores across India. From Delhi to Mumbai, long lines of eager customers could be seen waiting to buy Apple’s latest flagship device, which starts at Rs 82,900.
While the frenzy around the iPhone launch is nothing new, investor Vijay Kedia has sparked a conversation by suggesting that the money could be put to better use. In a post on social media, Kedia wrote:
“READ THIS BEFORE YOU BUY iPHONE 17. The iPhone 17 isn’t for everyone. Spend ₹1 lakh on this overhyped phone OR invest it in a mutual fund. In 6 years, ₹1 lakh can become ₹2 lakh — while the phone’s resale may sink to just ₹15k. That’s ~15x more value through investing. BETTER STILL, COME BACK — LEAVE THE QUEUE.”
Kedia’s tweet quickly caught attention, especially with thousands of buyers lined up outside stores. His argument highlights the stark difference between a fast-depreciating gadget and a growing investment. The iPhone’s value, he points out, could drop to a fraction of its launch price within a few years, while the same amount put into markets could potentially double.
The remark comes at a time when Apple continues to enjoy a loyal fan base in India despite premium pricing. For many, the appeal of being among the first to own the iPhone 17 outweighs concerns about cost. For others, Kedia’s comment is a reminder of the opportunity cost behind big-ticket tech purchases.
Whether people choose to stand in line for the phone or consider putting their money into investments instead, the contrast between consumer excitement and financial caution is clear. The buzz around the iPhone 17’s launch shows no signs of slowing, but so does the debate on whether the device is truly worth its price tag.
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