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Google’s AI mode is now rolling out in India: 5 key takeaways
Google is officially rolling out AI Mode in Search across India, removing the need for Labs sign-up. The feature had initially launched in June as an experimental option but is now entering wide availability.
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India Gets Priority Access
India is one of the first global markets to receive AI Mode at scale, signaling Google’s continued focus on the country’s massive mobile-first user base and appetite for search innovation.
India is one of the first global markets to receive AI Mode at scale, signaling Google’s continued focus on the country’s massive mobile-first user base and appetite for search innovation.
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How It Works
AI Mode offers a conversational search experience — users can type, speak, or use Google Lens to ask questions and receive AI-generated summaries, helpful links, and options for follow-up queries. Think of it as ChatGPT meets Google, inside the familiar Search box.
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No More Labs Required
Unlike the earlier phase, there’s no need to join Google Search Labs. AI Mode will automatically appear as a new tab in Search results and within the Google app’s search bar.
Unlike the earlier phase, there’s no need to join Google Search Labs. AI Mode will automatically appear as a new tab in Search results and within the Google app’s search bar.
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What This Means
With AI Mode, Google is making its generative AI push more visible and integrated into everyday use. It’s a direct move to counter AI-first platforms like ChatGPT and Perplexity — now from within the world’s most-used search engine.
With AI Mode, Google is making its generative AI push more visible and integrated into everyday use. It’s a direct move to counter AI-first platforms like ChatGPT and Perplexity — now from within the world’s most-used search engine.
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Early Feedback Encouraging
During the Labs phase, Indian users employed AI Mode for a variety of tasks—from learning complex topics to tackling step-by-step “how-to” guides, which Google says helped validate its value.
During the Labs phase, Indian users employed AI Mode for a variety of tasks—from learning complex topics to tackling step-by-step “how-to” guides, which Google says helped validate its value.
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