From iPhone to Ferrari: Ex-Apple iconic designer Jony Ive reveals interior of Ferrari’s first EV

Ferrari

• Ferrari unveils Luce EV interior, designed with Jony Ive and LoveFrom
• Luce uses tactile aluminum and glass controls, avoiding touchscreen dominance.
• Glass components supplied by Corning, with a unique e-ink key fob

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Ferrari has revealed fresh details about its long-awaited electric car, developed in collaboration with former Apple design chief Jony Ive, marking a major milestone for both the Italian carmaker and the celebrated designer. The vehicle is officially called the Ferrari Luce, Italian for “light”, and the latest reveal focuses on its interior design, the second step in a three-phase rollout.

Ferrari first showcased the EV’s underlying technology in October last year and is expected to unveil the exterior design in May. According to the company, the Luce has been in development for five years, with Ive working alongside Ferrari through his creative collective, LoveFrom, which he founded after leaving Apple in 2019.

Ferrari

For anyone familiar with Ive’s work at Apple, the Luce’s cabin will feel immediately recognisable. The interior is dominated by rounded forms, extensive use of aluminium and glass, and a carefully restrained aesthetic that prioritises material quality over visual clutter. It also serves as a tantalising hint of what Apple’s own electric car might have been, before the tech giant officially scrapped its EV ambitions in 2024.

What sets the Ferrari Luce apart from most modern electric cars is its unapologetic embrace of physical controls. While many EVs rely almost entirely on large touchscreens, the Luce features dozens of tactile buttons, levers and knobs crafted from aluminium and glass. The air vents physically twist open and shut, while a glass gear-shift handle sits prominently in the centre console.

Ferrari

Ferrari says the glass components are supplied by Corning, the same company that produces glass for iPhones. The attention to detail extends to the key itself: a rectangular glass key fob with an e-ink display. When docked beside the central console, next to the gear selector, it turns yellow and brings the car to life.

Digital displays are still present, but they play a more considered role. The driver binnacle and a swivelling central control screen use Samsung OLED panels, balancing modern display technology with a more analogue driving experience.

Ferrari

“If the power source is electric, why does it follow that the interface be digital? I think that’s a bizarre and lazy assumption,” Ive told Bloomberg at a media event in San Francisco. He added that Ferrari risked losing some of the emotional qualities people loved about its older cars by going fully digital.

The Ferrari Luce is not the only high-profile project on Ive’s plate. In 2025, OpenAI acquired his AI hardware startup io for around $6.5 billion, with LoveFrom taking on deep design responsibilities across OpenAI. The company is expected to reveal its first physical AI device later this year.

For Ferrari, the Luce represents more than just an electric transition. It is a statement that even in an EV era, emotion, craftsmanship and human-centred design still matter.