Three days after the Tata group officially took over Air India, the former national carrier began its new social media campaign 'Wings of Change'.
Modelled to evoke nostalgia, the brand stated: "The campaign titled ‘Wings of Change’ by the brand read, “We heard what you’ve been saying, and look forward to giving you what you’ve asked for. Today we’re making a commitment to our future. We have been the wings of a nation. Now, we will also be the wings for its future.”
Special jacket ads were also splashed across leading newspapers and the day began with many market leaders, including Amul, welcoming the return of the brand Air India and its mascot “Maharaja”.#Amul Topical: Air India handed over to Tata Group. pic.twitter.com/GAOTYTMtXw
— Amul.coop (@Amul_Coop) January 28, 2022
But, by Monday afternoon, Air India's posts on Twitter were flooded with comments from irate customers demanding action on outstanding complaints. While Air India representatives did respond to a few of the comments, it is unclear whether the problems were resolved.
Hi. I had cancelled my ticket from Frankfurt to Delhi and return return through the ticketing section of customer care service. Didn't receive any confirmation nor refund even after 17 days passed. My PNR was HLSNV. Need help. @airindiain
— Jit_Sarkar (@JitSarkar_2) January 31, 2022
I’m struggling to reschedule my international ticket & whenever I connect to Air India - they keep saying we don’t have access. Will call you later but they never called back, it’s been a month. I will lose my money & I need to reschedule it on time.
— Shweta (@sweety00012) January 31, 2022
Dear sir/mam i will ping you every day untill my complain will not resolvehttps://t.co/wfpPCzlffD
— Khaini Baaz (@chaini_khaini) January 31, 2022
Still, customer service is poor with Air India (Tata)highly incompetent chasing my refund from November!!!
— Aashish Sharma (@Aashjud) January 31, 2022
@airindiain @TataCompanies can you please reply to DM , I have been sending since long time regarding my refund of tickets .. it’s been two years.. please reply
— Sonia Singla (@singlasonia1) January 31, 2022
The Centre handed over Air India to the Tata Group on January 27. The conglomerate had made a successful bid of Rs 18,000 crore to buy Air India in October 2021. As per a statement issued on Thursday, Tata group now owns Air India, Air India Express and Air India SATS Airport Services Pvt Ltd.
Read more: Storyboard18 | Air India back home with the Tatas: Now what?
Speaking to reporters on Thursday, Tata Sons chairman N Chandrasekaran said, "We are excited to have Air India back in the Tata group and are committed to making this a world-class airline. I warmly welcome all the employees of Air India to our group, and look forward to working together."
