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Storyboard18 | Marketing Recoded: “Relevant” industry experience is overrated, says Puma's Shreya Sachdev

A new episode of Storyboard18's Marketing Recoded featuring Puma's ace marketing head, Shreya Sachdev.

April 28, 2022 / 09:22 AM IST
Shreya Sachdev, head of marketing at sportswear company Puma.

Shreya Sachdev, head of marketing at sportswear company Puma.

Marketing Recoded by Storyboard18 is a series of interviews with modern marketers at some of India’s buzziest brands. How these marketers define their jobs, which skills they value most, and which they feel are overrated are among the questions we ask, to get fast and sharp insights into their minds. Here’s what Shreya Sachdev, head of marketing at sportswear company Puma, thinks about her job and the skills and attitude required to succeed today.

Define your job as a marketer.

My job is to evoke very strong emotions in people about non-living things.

Three important skills every modern marketer should possess.