INNOVATIVE SOLUTIONS AND GLOBAL REACH: THE ROUTE MOBILE SUCCESS STORY

INNOVATIVE SOLUTIONS AND GLOBAL REACH: THE ROUTE MOBILE SUCCESS STORY

1) Inception

Route Mobile was founded in 2004 to revolutionize communication through a cloud platform integrated with business applications. The company was bootstrapped for 19 years without external funding.

Today, the company has grown to become a leading CPaaS (Communication Platform as a Service) provider to enterprises, OTT players, and mobile network operators, with a presence in more than 20 locations across Asia-Pacific, Middle East, Africa, Europe, and North America and serving over 40,000 plus customers across the globe.

2) Acquisitions

Route Mobile has acquired several companies and partnered with various platforms to expand its portfolio of solutions and reach. Some notable acquisitions and partnerships are Cellent Technologies, Call2Connect, 365squared, TeleDNA, SendClean, Masiv, Interteleco and Mr Messaging.

3) Products

Our comprehensive portfolio of communication solutions empowers businesses to reach global audiences, reduce complexity, enhance customer experience, and safeguard security.

Some of the key products and services are:

●     Messaging Solutions, such as A2P Messaging, 2-Way Messaging, RCS Business Messaging, WhatsApp Business Platform, Viber Business Messages, Google Business Messages, Facebook Messenger for Business, Telegram for Business and Messenger API for Instagram

●     Voice Solutions, such as CCaaS (Contact Center-as-a-Service Solution), Voice API, and Video API

●     Email Solutions, such as SendClean

●     Digital Identity solutions such as TruSense

●     CXPaaS and OCEAN as the omnichannel solution

●     Payment gateway solutions such as OmniCent

●     Chatbot solutions such as Roubot

4) Flagship products

Roubot: Roubot lets you build chatbots for multiple channels using drag-and-drop flow builders. Live chat integration with backend systems is supported by a robust dashboard that tracks agent performance. To build strong relationships with clients and deliver interactive experiences, Roubot provides a powerful platform that automatically takes care of the hosting, monitoring, and tracking of chatbots.

TruSense: TruSense Identity Limited is dedicated to delivering seamless authentication and risk-scoring solutions. Their offerings include TruScore, which identifies phone number risks and prevents digital fraud; Mobile Number Verify, providing frictionless user authentication; and P2A Authentication, India's first Free to End User Short code service ensuring secure and seamless user/device-initiated authentication.

OCEAN: OCEAN is an omnichannel CX suite. OCEAN empowers enterprises to seamlessly connect with customers across multiple channels – voice, SMS, email, chatbots, social media, and video. This innovation facilitates personalized, timely interactions, elevating customer satisfaction and loyalty. OCEAN's analytics offer valuable insights for optimizing the entire customer experience.

“We live in a hyperconnected world where frictionless communication is crucial” - Milind Pathak, Group CBO, speaking on OCEAN

5) Rewards and recognitions

Route Mobile’s commitment to excellence and innovation has helped us gain recognition and multiple prestigious awards. We take pride in their achievements, highlighting our dedication to delivering exceptional solutions and services in the communication industry.

●     Recognized as Tier 1 Vendor in ROCCO’s A2P as well as CPaaS Market Impact Report 2023 (MNO & Enterprise Category)

●     Won Future Digital Awards 2023 - Excellence in Telco Innovation by Juniper Research

6) Aspirations

As a forward-thinking company, we have continuously expanded our product portfolio and explored new markets to meet our customers' evolving needs and accelerate growth. We drive our product momentum through dedicated strategic business units (SBUs), ensuring successful market penetration and delivering innovative solutions.

We aim to offer a comprehensive range of communication solutions across various channels.

We drive our strategic growth initiatives via dedicated SBUs specializing in specific areas. These SBUs are crucial in driving product momentum, ensuring successful market penetration, and delivering innovative solutions to our customers.

At Route Mobile, we operate in a dynamic and rapidly evolving CPaaS market shaped by technological advancements, changing customer expectations, and emerging industry trends. We recognize the importance of closely monitoring these trends to leverage opportunities and manage risks effectively, ultimately gaining a competitive edge.

“We recognized the potential of cloud-based communication platforms and sought to improve enterprise communication by facilitating more engaging experiences that would benefit their customers,” - Mr Rajdip Gupta, Managing Director and Group CEO.

The global CPaaS market is poised to grow substantially with the increasing importance of mobile channels in brand-customer communication. CPaaS platforms facilitate connections through diverse channels like SMS, RCS, OTT messaging, push notifications, voice services, and email. Key drivers include the integration of chatbots, financial and payment services, and expanding into CPaaS platforms.

To be on board with the growing SMS traffic, we have built a robust SMS infrastructure to cater to diverse enterprise customers across the globe. We enjoy direct connections with over 280 mobile network operators, and our platform can deliver digital communication to subscribers of 900+ mobile networks across six continents. With this, we are well-positioned to capitalize on the revenue potential of the SMS market by leveraging the growing opportunities.

All this growth also called for better security. With the rise in phishing attacks, digital fraud, scams, etc., we developed an SBU that specifically addresses these issues.

“We envision a world free of digital fraud” - David Vigar, EVP, Digital Identity

We put customers at the heart of everything we do. We have built enduring relationships and delivered tailored communication solutions to diverse customers. Our customer-centric approach has enabled us to serve digital native companies, Tier I CPaaS partners, e-commerce businesses, financial services providers, telecom companies, and the retail, travel, and hospitality sectors. By understanding and addressing their unique needs, we have solidified our position as a trusted partner and provider of innovative communication solutions.

While continuing to expand our global presence through organic initiatives, our inorganic growth has significantly accelerated our global footprint. The acquisition of Masivian in October 2021 allowed us to establish a presence in Colombia and Peru, tapping into the expertise of the largest CPaaS player in the Colombian market. This development serves as a beachhead for our expansion into the lucrative LATAM region, with plans to enter other markets like Mexico and Chile. Also, We are among the leading CPaaS players in the UAE and strategically aim to expand into other local Middle Eastern markets.

Moneycontrol journalists were not involved in the creation of the article.